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Job Details

The Waterfront Business Improvement Area
Primary Job Category
Marketing / Communications / PR
Related Job Categories
Member Relations
Position Type
Full Time
ON - Metro Toronto Area
Toronto Downtown/Waterfront
Career level
Manager (Supervisor of Staff)
$60,000 - $65,000
Ad Online Since
Application Deadline

Marketing Manager

About The Waterfront Business Improvement Area (WBIA):

Established in 2004, The Waterfront Business Improvement Area (WBIA), is the voice of the Waterfront’s business community. Toronto’s WBIA is a community-driven organization dedicated to promoting and enhancing the economic and cultural vitality of the Waterfront area. The WBIA welcomes over 17 million visitors annually with a service area population of 59,251 and growing rapidly. 68% of the area’s residents are under the age of 45, are university educated, have an average household income of $135,901 and walk to work. Unlike most Toronto BIAs, The Waterfront BIA is both a full-service residential area and a tourist destination, ranking second in every major tourist category – domestic and international, pleasure and business, first-time and repeat. Through marketing and promotion, special events, streetscape enhancement, strategic planning and advocacy initiatives, the WBIA continues to secure its position as one of Toronto’s premier destinations. Annual programs include the Waterfront Artisan Market, Redpath Waterfront Festival, Waterfront Singing AmbassadorsTM and Ice Breakers, produced by Winter Stations.

The Waterfront BIA has been the proud recipient of the Toronto Association of Business Improvement Areas (TABIA) Awards in 2011, 2013, 2014 and 2015, as well as the 2015 Downtown Merit Award from the International Downtown Association (IDA) and the Award of Distinction from the 2016 BIA National Conference Awards.

Marketing Manager's Role

It’s an exciting time for the WBIA with the completion of our revitalized pedestrian promenade and Martin Goodman Trail. We are looking for an individual to manage the execution of all marketing activities, coordinate with our strategic objectives, and build upon a solid foundation by increasing brand awareness, engaging members and developing mutually beneficial partnerships, all serving to increase traffic to the area. The individual will focus on the following strategic objectives:  connecting uses, people and public spaces, collaborating with partners to acquire and retain a vibrant mix of retail, and attracting more people to the area. The position reports to the Executive Director, and the successful candidate works primarily independently within a small team environment.



  • Assist in the development and execution of the approved annual Business Plan collaboratively with the Executive Director.
  • Manage the marketing campaigns in multiple media formats (print and digital media).
  • Create clear, measurable objectives, coordinate creation with designer, project manage execution of campaigns and analyze results.
  • Develop and execute promotional materials against set budgets and timelines as key point of contact with all outside partners (webmaster, publicist, graphic designer and photographer).
  • Maintain regular stakeholder relations, member communications and face-to-face visits to create greater BIA awareness including the management of member cross-promotions (Savings Card, monthly e-Newsletters, e-Blasts, etc.).
  • Develop and maintain website and manage social media (Facebook, Twitter, Youtube & Instagram).
  • Research & analyze email marketing campaigns, event attendance, and the collaborative building of strong strategic partner outreach and sponsorship programs.
  • Create and analyze multifaceted surveys to get feedback from members and the public to improve marketing and programming.
  • Establish and manage large cross-promotions with festivals in Toronto to promote the Waterfront further (Examples: Taste of Toronto, Word on the Street, Cirque du Soleil, Nuit Blanche, Sail-In Cinema and Redpath Waterfront Festival). 
  • Act as spokesperson for the organization – in all multi-media formats including TV interviews.
  • Draft sponsorship proposal packages and assist the Executive Director in sponsorship pitch meetings.
  • Create PowerPoint presentations, forms and edit AGM slides.
  • Create and manage contests to build our email database and Facebook following.
  • Manage marketing budgets for events and programs.
  • Create and edit reports (Examples: agreements, grant applications and award application entries).
  • Complete other related duties as assigned.

Job Requirements

  • 5-10 years’ experience in marketing and communications.
  • Complimentary business experience; preferably in culture, tourism, politics and/or urban development.
  • Post-secondary school diploma/degree; preferably in marketing and communications, business and/or tourism, and/or equivalent work experience.
  • Strong computer skills; proficient in MS Office including Word, Excel, PowerPoint, Outlook, Constant Contact (or other email marketing software) and WordPress.
  • Superior communication; written, oral and interpersonal skills with the ability to work and communicate effectively with various stakeholders at a professional level.
  • Organized; ability to multi-task, self-starter, creative and member/customer-focused.
  • Experience in managing a website and HTML design skills an asset.
  • Experience with content management systems, design skills (Adobe Suite, Photoshop) an asset.

Type of Position:  Full-time employment (37.5 hours per week) 

Reporting:  This position reports directly to the Executive Director.

Salary Range:  $60,000 - $65,000 per year plus benefits

PLEASE NOTE:  Candidate applications will be reviewed as received and interviews will start prior to the posting deadline.  The posting will remain open until position is filled.  PLEASE ALSO NOTE THAT ONLY APPLICANTS THAT USE THE APPLY NOW BUTTON WILL BE CONSIDERED FOR THIS OPPORTUNITY (no phone calls or emails please)

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