Original broadcast date: Thursday, November 28, 2019

Summary: Storytelling is the key to bringing your cause and mission to life. Neurological science has proven beyond any doubt that storytelling is the single most powerful tool that fundraisers can use to engage, inspire and persuade donors and prospects to give. Join master storyteller Fraser Green as he describes what a story actually is, how it works and how to build it from the ground up to help you become a more powerful and persuasive storyteller for your organization’s fundraising program! Content Warning: This presentation includes strong images related to war and domestic violence involving children.

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About the presenters

Fraser Green is a Chief Strategist & Smartypants at Good Works and a passionate organizer/campaigner/evangelist who believes that we connect with each other by listening closely and telling kickass stories. Fraser is the author of ‘3D Philanthropy’, co-author of ‘Iceberg Philanthropy’ and ‘You Can’t Take It With You,’ and a contributing author to the book ‘MeVolution’. He is also a sought-after speaker at fundraising conferences in Canada, the USA and Europe. Connect with Fraser at fraser@goodworksco.ca.


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