We hear all the time about corporate fundraising as an ~easy~ solution to all of our funding needs and we see a lot of organizations not do it quite right.

Not sure how exactly to get started? We are joined this week by Heather Nelson, an incredible thought leader in the corporate fundraising space, who shares guidelines for creating that valuable partnership with corporations and businesses.

In this episode, you’re going to learn:

  • How to have the right conversation with the right person at the company or business
  • How to build a successful corporate fundraising program
  • Advice on building and maintaining your relationship throughout the year
  • What your opportunities are in big or small businesses
  • The strategies you need to help turn employee engagement into financial support
  • Common pitfalls and how to avoid them

Through exploring the relationship nature and the bottom line of corporations, Heather deep dives into what you can do to ensure that your partnership is one that is sustainable and lasts. That win-win partnership starts with a conversation.

Get prepared by checking out a special page filled with amazing resources like a template agenda, a flowchart of the terminology you need to use and understand, and sample questions you can ask! Visit www.bridgeraise.com/smallnonprofit/

Have a question that didn’t get answered in the episode? Need a cheerleader to help motivate you? Feel free to email Heather directly at heather@bridgeraise.com. We also love her partnership plan which you can find on her website along with more valuable resources!

Listen to the full episode now on our Small Nonprofit Podcast landing page!

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Resources from this Episode

Heather’s Website
Watch recorded Corporate Sponsorship webinars on CharityVillage: Building a Sponsorship Proposal that Works, and Goldilocks and the Three Sponsorship Proposals
CharityVillage Corporate Sponsorship eLearning course

Watch more episodes of the Small Nonprofit Podcast

You are going to change the world. We can help. Running a small nonprofit is not for the faint of heart. With limited resources and fueled by a combination of caffeine and passion, small charity leaders are unsung heroes. The Small Nonprofit podcast, by CharityVillage and The Good Partnership, gives you down-to-earth, practical and actionable expert guidance on how to run a small nonprofit. From leadership and law to fundraising and finance, we’ve got you covered. Forget comparing your organization to the big shops, we’re creating a community of nonprofit leaders who are going to change the world, one small nonprofit at a time. Click here for more episodes!

Your Hosts

Cindy Wagman spent 15 years as an in-house fundraiser at organizations large and small before founding The Good Partnership – a boutique fundraising firm focused on small nonprofits. She has worked in social justice, health, arts, and education organizations. She has overseen and executed everything from annual campaigns to multi-million dollar gifts. She became a Certified Fundraising Executive in 2009 and received her MBA from Rotman at the University of Toronto in 2013.

With more than ten years of experience in development, staff and stakeholder management, strategic thinking, partnerships, board governance, and program development, Aine McGlynn is a diversely talented, self-starter committed to finding creative solutions in unexpected places. Aine holds a PhD from U of T and has a history of academic publishing, along with her decade of nonprofit sector experience. She is a practitioner-scholar focused on how to help nonprofits build their capacity to be successful at fundraising.