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Data shows Canadians think companies should engage with good causes

Written By: David Hessekiel
August 16, 2017

New Ipsos research shows Canadians want companies to support good causes.

Integrated marketing for nonprofits

Written By: Judy Molland
January 10, 2017

Could an integrated marketing plan help your fundraising & communications efforts be more successful?

How to optimize video for your charity’s marketing efforts

Written By: ZenergyCause, a division of Zenergy Communications
December 7, 2016

Consider these tips before making your next charity video.

Recorded webinar: Evaluating your nonprofit's content marketing mix

Written By: CharityVillage
November 17, 2016

Actually, your nonprofit is probably NOT delivering content marketing

Written By: Marlene Oliveira
November 9, 2016

Think you are doing a great job of content marketing? You may want to think again! Find out why in this article.

The three things (or one really huge thing) your website must establish immediately and very, very well

Written By: Jim Diorio
June 15, 2016

Does your website tell your organization's story in the most compelling way possible?

Connecting your social enterprise to Gen Y hinges on this simple concept

Written By: Terri Harel
October 14, 2015

Is your organization doing this one thing to engage Millennials?

Standing out from the crowd: Six ways to help your organization get noticed

Written By: Chris Martin
October 7, 2015

Help your nonprofit or charity stand out from the competition with these six tips!

Planning a Nonprofit Blog You Can Manage (Recorded Webinar)

Written By: CharityVillage
May 27, 2015

Marlene Oliveira presents tips on how to be successful and consistent with your blogging efforts in this recorded webinar.

Instagram, Pinterest, and even Tinder: How small nonprofits are going beyond Facebook and Twitter

Written By: Brock Smith
May 6, 2015

Small nonprofits are proving that social media success doesn't just happen on Facebook and Twitter.

Brand Evangelists: Strategies for engaging your nonprofit's strongest supporters

Written By: Susan Fish
April 22, 2015

Don't overlook your nonprofit's brand evangelists - follow these strategies to make the most of your organizational champions.

Ten ways your nonprofit can start - or might already be - delivering content marketing

Written By: Marlene Oliveira
October 22, 2014

Don't think of yourself as a content marketer? Not to worry - follow these 10 steps to find content marketing success!

Storming the CASL: Are you ready for Canada's Anti-Spam Legislation?

Written By: Andy Levy-Ajzenkopf
May 28, 2014

Canada's new anti-spam legislation comes into force on July 1, 2014. Are you ready for it?

Marketing Volunteers: Orientation Package

Written By: Lelia MacDonald
March 19, 2013

Use this orientation package to introduce your marketing volunteer consultant to the nonprofit sector.

Marketing Volunteers: How to develop a volunteer relationship with a for-profit marketer

Written By: Lelia MacDonald
March 12, 2013

Once you've successfully recruited a professional marketing volunteer, follow these tips to foster a good relationship.

Marketing Volunteers: How to recruit and manage

Written By: Lelia MacDonald
March 5, 2013

Follow these tips to successfully recruit and manage a professional marketing volunteer.

How to build a remarkable web strategy for your cause

Written By: Theodora Lamb
February 27, 2013

Take your online strategy to the next level with a remarkable campaign.

Beyond the buzzwords: Social and mobile strategies (recorded webinar)

Written By: CharityVillage
February 27, 2013

Claire Kerr explores how organizations like yours are integrating social media into their multi-channel communications strategy.

Marketing Volunteers: Who we are and what we do

Written By: Lelia MacDonald
February 26, 2013

Considering hiring a volunteer marketing consultant? Read this article first.

Deconstructing Philanthropy: Writing - the least important, most important thing

Written By: Kori Brus
January 10, 2013

Kori Brus from Good Works shares what he believes are the three most important things to get right when writing fundraising copy.

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