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Students (Verb) Charities: Redefining a sector’s image with a bold prize

Written By: Heather Yundt
October 16, 2012

The Muttart Foundation and Imagine Canada turn to students to pitch campaigns to raise the profile of the charitable sector in Canada - and they're giving away $100,000 in prizes.

Don’t call me, I’ll call you: Canada's "do not call" legislation

Written By: Andy Levy-Ajzenkopf
August 28, 2012

What does the law have to say about telefundraising calls?

Best practices in charity annual reporting: Top ten tips

Written By: The Voluntary Sector Reporting Awards
June 29, 2012

Follow these annual reporting tips compiled by the judges of the Voluntary Sector Reporting Awards.

Media relations for nonprofits: A primer, reading list and advice from the pros

Written By: Benita Aalto
June 13, 2012

It's possible to create an effective media relations strategy for your nonprofit, even if you're starting from scratch.

Top 10 website mistakes charities make

Written By: Rachel Berdan
March 12, 2012

Is your charity on the worst-dressed website list? As one of the main tools in your marketing and outreach arsenal, your website must be current, easy-to-navigate, and relevant.

Against the 'tyranny of cheerfulness': A review of Pink Ribbons, Inc.

Written By: Lee Rose
January 30, 2012

A review of the film Pink Ribbons, Inc., directed by Léa Pool and adapted from Samantha King's 2006 book of the same title.

CharityVillage® Presents: The Buzzie Award for Best Charity Campaign Video

Written By: CharityVillage
January 23, 2012

There’s no red carpet. No designer dresses. Just ten great charity campaign videos from the past year, as selected by the CharityVillage® Editorial Team, all vying for your votes for the ultimate prize: the 2012 ‘Buzzie Award’ for Best Charity Campaign Video.

A day in the life: Corporate relations and marketing

Written By: CharityVillage
January 19, 2012

CharityVillage®'s A Day in the Life series gives you a glimpse into the professional lives of people working in a range of jobs in the nonprofit sector. This month we'd like to introduce you to Julia Silvestri, corporate relations and marketing coordinator at the Yonge Street Mission.

Me and my corporation: A tale of interest and impact

Written By: Elisa Birnbaum
January 16, 2012

Corporate partnerships come with their fair share of complexities, questions and concerns. But, as a growing number of nonprofits choose to bed with the private sector, obviously benefits abound as well. So how does the sector find the right balance in its marriage with corporate Canada?

Donor messaging: Balancing heart and mind

Written By: Elisa Birnbaum
November 28, 2011

If organizations forego the emotional appeal and focus on messaging that delves into the complex issues they face each day, will it help or hinder the level of giving and their subsequent work on the ground? Is it possible to transcend the traditional discourse on band-aid fixes to a more comprehensive, intricate discussion on long-term solutions?

Best practices for promoting your fundraiser online

Written By: Kari Kiel
September 26, 2011

This article walks through tips for promoting your fundraising event online.

Heads up: your social media supporters are mobile

Written By: Claire Kerr
July 25, 2011

This article describes why it's important for nonprofits to develop an online presence and strategies that can be accessed via mobile phones.

Creating budget friendly videos for nonprofits

Written By: Shaun Smith
July 4, 2011

Creating an effective and compelling video doesn't have to cost your nonprofit a fortune.

Do you need to hire an outside marketing agency?

Written By: John Suart
March 15, 2011

You know you can’t do it all. And you know that there is a lot of talent out there who could really help your nonprofit market and communicate itself. It may be time to consider a marketing agency.

Word of mouth marketing

Written By: John Suart
February 15, 2011

Word of mouth marketing is becoming an essential item in every marketing toolbox. Here’s how to do it.

How to make your nonprofit video go viral

Written By: Sumac Research
January 25, 2011

People will argue that you can’t make a video go viral, it just happens when you put great content out there. Not true. Content is important, but it’s only part of the equation.

Destination Inbox: Using email in your marketing mix

Written By: John Suart
November 15, 2010

Why email is an important marketing tool that shouldn't be neglected.

Your head, your heart and your cause in our digital world

Written By: Jen Love
October 25, 2010

This column is not a "how to" for mobilizing younger donors, using online tools and social media. This column is about the questions you need to ask yourself as you build your online strategy.

Four key roles your supporters can play in fundraising and marketing campaigns

Written By: Rebecca Post
April 26, 2010

How to convert supporters into marketers.

Supporter Marketing: A new twist, a new approach

Written By: Elisa Birnbaum
August 18, 2008

The exact definition of supporter marketing still seems up for debate. Some see it as fundraising with a twist, others see it more as donor retention. One thing is for sure: supporter marketing is a combination of fundraising and marketing.

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