Decorative Side Bird


Online Fundraising: Attract donors with search engine optimization

Written By: Alan Sharpe
August 11, 2008

A nonprofit website that appears near the top of search engine results will witness a dramatic increase in traffic compared with competing websites that appear further down in the results.

Tackling a re-brand

Written By: Andy Levy-Ajzenkopf
June 23, 2008

What happens when an organization wants to re-brand? Imagine if you were asked how you would change United Way’s iconic mission or logo (not that it needs it) to make it more relevant or memorable? It’s not easy.

Branding on a budget: Creating big impact for little money

Written By: Louise Chatterton Luchuk
October 29, 2007

In a time when budgets are stretched and there are so many competing priorities within organizations, how are they finding the financial resources to invest in branding? While a full-scale branding process may not be possible for everyone, the good news is that branding on a budget is do-able.

Why narrative and your brand are inseparable

Written By: Pattie LaCroix
October 29, 2007

How an engaging story can bring your brand to life.

Digging into eNewsletters

Written By: Hilary Zwerdling & Karen Matheson
October 15, 2007

The results of a review of five national nonprofit newsletters and how the findings can help you improve yours.

Beyond Untouchable: How nonprofits are invading the inner circle

Written By: Elisa Birnbaum
October 15, 2007

How does a nonprofit get its significant message out to people who can really make a difference?

Social media is not the new panacea

Written By: Pattie LaCroix
July 30, 2007

Make online social media tools an enhancement to your communications campaign, not the cornerstone.

Your first campaign stop is your website

Written By: Pattie LaCroix
June 25, 2007

Campaigns for fundraising, issue-based advocacy campaigns, political campaigns or member engagement campaigns all have one thing in common: the potential to drive more people to your website. When they get there what should they find?

Marketing’s next wave: How technology can bring change

Written By: Elisa Birnbaum
June 18, 2007

No longer considered unusual, nonprofits are becoming increasingly innovative to get their word out in a competitive charitable marketplace. And technology, in all its incarnations, is playing a key role.

Making it stick: Viral e-mail campaigns

Written By: Pattie LaCroix
May 28, 2007

Viral e-mail campaigns hold great potential to expand the reach of your message, grow your constituency, and create a broader awareness of your campaign issue beyond your core list of supporters. Here are a few things you should consider when planning your campaign.

Branding: The view from the inside

Written By: Louise Chatterton Luchuk
January 29, 2007

Branding is a hot topic and there have been plenty of stories written about the “why” and “how” of branding. Less has been written about the “so what”? For organizations just starting a branding process through to those who’ve completed and launched a new brand, what do the brand and branding process mean for staff?

Let their fingers do the walking: Organizing your content online

Written By: Pattie LaCroix
January 22, 2007

How to effectively organize your online content.

Quest for Success: Cause-related marketing and the desire to do good

Written By: Elisa Birnbaum
December 18, 2006

Designed to give women a voice the creators felt was lacking in other games in the marketplace, EVE’s Quest involves charades, drawing, singing, intuition challenges and trivia questions, all the while making women’s issues and accomplishments its central focus.

Do we still need to make the case for the web?

Written By: Pattie LaCroix
July 31, 2006

Your website is the virtual front door to your organization. For the vast majority of your supporters it may be the only experience they have with your organization. Here's how to make it user-friendly.

E-mail campaigns - Not a one shot deal

Written By: Pattie LaCroix
June 26, 2006

When beginning your permission-based e-mail campaign it is fundamental that you have an e-mail campaign strategy in place that is integrated with your other programs.

Are you ready for your media interview?

Written By: Paul Lima
April 3, 2006

How to prepare for media interviews.

Nonprofit Balancing Act: How to project the right image and fulfill donor expectations

Written By: Elisa Birnbaum
January 16, 2006

There was a time when all a nonprofit needed was a cause, a simple campaign, some volunteers, a desk - and a lot of passion. Limited resources didn't necessarily impede an organization from reaching its target audience, promoting its mission and raising money. Oh, how things have changed.

Nonprofit Election Advocacy: Raising voices to raise awareness

Written By: Andy Levy-Ajzenkopf
January 9, 2006

The major political parties and their candidates are not the only ones doing the talking this election. The nonprofit sector is talking back...and expects the parties to listen closely.

The Media Savvy Nonprofit: What it takes to get noticed

Written By: Elisa Birnbaum
November 21, 2005

What importance does the media play in how nonprofits deliver their messages? Is it even a relationship worth cultivating?

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