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Viral E-mail Marketing

Written By: Pattie LaCroix
October 31, 2005

Here are a few tips you might want to consider when developing your own viral e-mail marketing campaign

Branding Change

Written By: Pattie LaCroix
September 26, 2005

Creating a successful brand means being open to change and finding ways to be consistently relevant.

Look into the future and find your brand

Written By: Pattie LaCroix
August 29, 2005

Developing a brand for your organization is about finding the essence of the story of who you want to be. Brand development is a future-looking exercise at its very core.

Brands as people-centred dialogues

Written By: Pattie LaCroix
May 30, 2005

How to turn your story into a people-centred dialogue, and then into a people-centred brand.

The power of a good brand story for nonprofits

Written By: Pattie LaCroix
April 25, 2005

Branding for nonprofits, why it is important, and how it relates to good storytelling.

Developing a successful e-mail campaign

Written By: Pattie LaCroix
January 31, 2005

The components of a successful email campaign

"Overwhelming sadness" but still getting the message out

Written By: Cam Tait
January 31, 2005

A profile of Nicole Ireland, director of communications for UNICEF, and her work for tsunami victims.

What happens when only the media attends your event?

Written By: Sue Richards
March 29, 2004

With some worst case scenario preparation you can turn a poorly attended event into an interesting and colourful media opportunity.

Advertising: Set yourself apart from the rest

Written By: Sue Richards
February 23, 2004

When you can find a way to separate yourself from the larger stream of advertisers and get your own, undivided attention, you will find that less can be much, much more.

Viral Web Marketing

Written By: Heidi Kelley
February 2, 2004

Using email in marketing efforts

Make Friends with the Media

Written By: Sue Richards
January 26, 2004

The most powerful contribution you can offer your project or group is to make friends with the media. This article shows you how.

The 12 fundamentals of e-marketing best practices

Written By: Carolyn Gardner
September 30, 2003

Online marketing is a must for any marketer's toolbox, but people are increasingly concerned about having their inboxes spammed. Follow these tips to avoid looking like a spammer.

The promotional campaign

Written By: Heidi Kelley and Tara Mahady
August 25, 2003

How to build and implement a marketing plan

Press release myths

Written By: Al Rothstein
August 5, 2003

What it takes to make a press release successful.

The marketing plan

Written By: Heidi Kelley and Tara Mahady
July 28, 2003

Marketing plans for nonprofit organizations

Marketing Mix

Written By: Heidi Kelley and Tara Mahady
June 23, 2003

Setting goals and targets for marketing efforts

To V(NR) or not to V(NR)

Written By: Al Rothstein
June 2, 2003

What to consider when creating a video news release.

Here's the pitch

Written By: Al Rothstein
January 6, 2003

An effective pitch delivers the right kind of information to the right reporter. That means learning the reporter's needs.

Marketing for the nonprofit organization

Written By: Heidi Kelley and Tara Mahady
December 23, 2002

Marketing plans for nonprofit organizations

Image Matters: The Importance of Branding in the Nonprofit Sector

Written By: Nicole Zummach
November 11, 2002

Article discusses the importance of branding for an organization's communications, image and strategy.

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