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Cause-Related Marketing

Against the 'tyranny of cheerfulness': A review of Pink Ribbons, Inc.

Written By: Lee Rose
January 30, 2012

A review of the film Pink Ribbons, Inc., directed by Léa Pool and adapted from Samantha King's 2006 book of the same title.

Me and my corporation: A tale of interest and impact

Written By: Elisa Birnbaum
January 16, 2012

Corporate partnerships come with their fair share of complexities, questions and concerns. But, as a growing number of nonprofits choose to bed with the private sector, obviously benefits abound as well. So how does the sector find the right balance in its marriage with corporate Canada?

Marketing for the Cause: A Growing Trend in Corporate Philanthropy

Written By: Nicole Zummach
April 8, 2002

Article looks at what cause-related marketing is and offers some tips on how to go about developing a corporate partnership for this purpose.

Are social marketing partnerships a new imperative?

Written By: Canadian FundRaiser
October 2, 1996

Tips for getting involved with a corporation for a social or cause-related marketing campaign.

Cause Related Marketing: The Case of Arby's and Big Brothers/Big Sisters

Written By: Canadian FundRaiser
July 29, 1996

This article explains outlines the cause-related marketing partnership between Arby's and Big Brothers/Big Sisters

Cause Related Marketing: the LCBO, WWF and Canadian Nature Foundation

Written By: Canadian FundRaiser
July 3, 1996

This article outlines the cause-related marketing partnership between the Liquor Control Board of Ontario, the World Wildlife Fund and the Canadian Nature Foundation

Cause Related Marketing: The American Arthritis Foundation and Johnson & Johnson

Written By: Canadian FundRaiser
September 19, 1995

This article outlines the cause-related marketing partnership between the American Arthritis Foundation and Johnson & Johnson.

Cause Related Marketing: An Introduction

Written By: James H. Allen
May 27, 1995

This article introduces cause related marketing and outlines things to consider before entering into such a partnership.