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Public Engagement

A guide to crisis communications

Written By: Alyson Queen
June 21, 2017

Make sure your organization is prepared for a potential media crisis with this guide.

Five tips on becoming a media star

Written By: Grant Ainsley
June 7, 2017

Worried about an upcoming interview with a reporter? These 5 tips will help you get prepared!

Charities request charity law reform to protect free speech

Written By: Elisa Birnbaum
January 4, 2017

A charity sector working group calls for changes to the Income Tax Act to allow more political activity.

The Oprah Effect: The value of celebrity-charity partnerships

Written By: Susan Fish
December 14, 2016

Is your organization ready to partner with a celebrity?

Creating a brighter future: How immigration, environmentalism and the social economy transformed Canada

Written By: Elisa Birnbaum
December 14, 2016

Part three in a three-part series outlining the history of social change in Canada.

How to optimize video for your charity’s marketing efforts

Written By: ZenergyCause, a division of Zenergy Communications
December 7, 2016

Consider these tips before making your next charity video.

Generations and advocacy: What approach works best?

Written By: Emily Logan
November 30, 2016

Find out how to tailor your campaigns to each generation.

Recorded webinar: Evaluating your nonprofit's content marketing mix

Written By: CharityVillage
November 17, 2016

Actually, your nonprofit is probably NOT delivering content marketing

Written By: Marlene Oliveira
November 9, 2016

Think you are doing a great job of content marketing? You may want to think again! Find out why in this article.

In pursuit of human rights: Defining the legacy of Canada’s labour, co-op and healthcare movements

Written By: Elisa Birnbaum
October 26, 2016

Part two in a three-part series outlining the history of social change in Canada.

Vital Signs 2016: Exploring connection to community and belonging in Canada

Written By: Lee Rose
October 20, 2016

A new national Vital Signs report explores how a feeling of belonging to a community fosters a desire to give back.

How to get inactive supporters involved in your campaign

Written By: Eric Rardin
October 20, 2016

Your inactive supporters could be your biggest champions - find out how to re-engage them with these tips.

How nonprofit organizations can leverage mobile messaging

Written By: Alexa Lemzy
October 12, 2016

If your organization isn't communicating by text message, you could be missing out on a valuable way of communicating with your donors and volunteers!

Toward Equality: How Canada’s social movements moved the needle on social change

Written By: Elisa Birnbaum
September 21, 2016

Part one in a three-part series outlining the history of social change in Canada.

Engaging today’s young adults for your charity’s future growth

Written By: ZenergyCause, a division of Zenergy Communications
June 22, 2016

Tips on how to reach out and engage Millennials.

The three things (or one really huge thing) your website must establish immediately and very, very well

Written By: Jim Diorio
June 15, 2016

Does your website tell your organization's story in the most compelling way possible?

The Great Canadian Giving Challenge: Disrupting the (charitable) dog days of summer

Written By: Andy Levy-Ajzenkopf
June 1, 2016

From the founders of Giving Tuesday Canada comes a new fundraising event for the summer - the Great Canadian Giving Challenge.

No cause too small: How to build a local online petition and grow neighborhood support

Written By: Joe Baker
June 1, 2016

Online petitions are an excellent tool for creating change - no matter how small the issue!

How to prepare for media interviews at your next charity fundraising event

Written By: ZenergyCause
May 18, 2016

Get prepared for your next media interview with these classic tips.

Why online petitions are crucial to your volunteer recruitment and retention

Written By: Aaron Viles
April 13, 2016

Could online petitions be a key tool in helping keep your volunteers engaged with your organization?

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