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Public Engagement

An insider's guide to social media resources for new nonprofit professionals

Written By: Claire Kerr
September 26, 2011

Whether you’ve just transitioned to a nonprofit sector job from the corporate world, or you’ve recently been handed "social media things" as yet another item on your plate at work, you may find yourself exposed to a lot of broad advice that doesn’t target your needs. Here’s an insider’s perspective on the resources that can help you do your new job better, faster — with more awesomeness!

Best practices for promoting your fundraiser online

Written By: Kari Kiel
September 26, 2011

This article walks through tips for promoting your fundraising event online.

Social revolution: How new media is changing nonprofits

Written By: Susan Fish
September 19, 2011

We talked with several Canadian nonprofit organizations to understand the impact of social media on how they operate and communicate.

Creating budget friendly videos for nonprofits

Written By: Shaun Smith
July 4, 2011

Creating an effective and compelling video doesn't have to cost your nonprofit a fortune.

Seven questions for nonprofit leaders who are serious about digital

Written By: Claire Kerr
June 28, 2011

This article discusses why managers need to think more broadly about how their organizations are implementing digital technologies.

A day in the life: Community outreach worker

Written By: CharityVillage
June 16, 2011

This profile describes what it's like to work as a community outreach worker at the United Way.

Eight types of social media fundraising campaigns

Written By: Claire Kerr
May 24, 2011

Not all social media fundraising campaigns are created equal! We explore eight popular types of social media campaigns.

Five things to do before you "do" social media

Written By: Claire Kerr
April 26, 2011

Social media projects are notorious for sucking up staff time and energy. Do you have the existing infrastructure to support your organization's efforts in social media?

What an awareness day can do for you

Written By: Sondi Bruner
April 19, 2011

What do pirates, penguins and pancakes have in common?They all have special days that celebrate their merits. Yes, it's true — it seems everyone and everything now has an anointed awareness day. Despite the proliferation of awareness days, nonprofits in Canada believe they are an essential way to communicate with large audiences about key issues, encourage engagement, and offer information regarding programs and services they offer all year round.

How do I get to your nonprofit sans car?

Written By: Jayne Cravens
March 29, 2011

If I want to come to your for a training or a workshop, a special event or for your services, and I will not be driving, will your website tell me how to get there?

22 ways nonprofits can use QR codes for fundraising and awareness campaigns

Written By: Heather Mansfield
February 22, 2011

If you haven’t noticed QR Codes yet, after you read this you’re going to start to seeing them everywhere. In magazines, on flyers, tabletops, and conference materials. So what are they?

So you want to be a social media manager?

Written By: Sondi Bruner
January 20, 2011

Are you interested in social media and how it can be used to help nonprofit organizations? Becoming a social media manager just might be the career for you.

The social media manager

Written By: Sondi Bruner
January 18, 2011

Organizations are starting to hire social media managers to handle their social media presences. South of the border, a survey of nonprofits by the Nonprofit Technology Network found that one-half of organizations plan to increase employee staffing related to commercial social networks in the coming 12 months, and one in five will increase funding for external resources such as consultants, designers and programmers.

The dangers of slackervism

Written By: Jayne Cravens
January 4, 2011

This opinion piece argues that "liking" a page or wearing a pin does not help a cause in the long run.

Social media rules of the road

Written By: Geri Stengel
November 22, 2010

Best practices for launching social media efforts

Social media success stories: 5 tips to take away

Written By: Sumac Research
November 22, 2010

Top five tips for making your social media effort a success

Destination Inbox: Using email in your marketing mix

Written By: John Suart
November 15, 2010

Why email is an important marketing tool that shouldn't be neglected.

Twenty-one hot topics for your nonprofit's blog

Written By: Rachel Foster
October 18, 2010

A list of 21 possible topics for your nonprofit blog. If you used each of these topic ideas once a month, you would have enough posts to support an active blog that can bring lots of traffic to your website.

Texting your location — something for nonprofits?

Written By: Jayne Cravens
September 13, 2010

How volunteers can help advertise your organization by using location-based texts and applications.

YWCA Safety Siren

Written By: Louise Chatterton Luchuk
August 30, 2010

An interview with Corinne Rusch-Drutz, director of communications and membership development for YWCA Canada about the organization's new mobile phone application.

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