Written By: Elisa Birnbaum
October 24, 2011
A recent KCI survey demonstrated that the programs showing the greatest growth in the past five years were major gifts and planned giving. “Capital campaigns are on the rise,” confirms Karen Willson, senior vice president of KCI Philanthropy. Despite what seems like a challenging time to ask for money, the consensus among those running campaigns is that there’s no time like the present. So long as there’s a need, it must be addressed.