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Corporate Giving

The most powerful asset in sponsorship

Written By: Chris Baylis
April 19, 2017

You might be surprised to discover just what is your most valuable asset when it comes to sponsorship.

Disruption in the marketplace: Pay attention to these three sponsorship trends

Written By: Chris Baylis
March 22, 2017

Are you aware of these three sponsorship trends?

Recorded webinar: Goldilocks and the three sponsorship proposals

Written By: CharityVillage
September 22, 2016

Watch this recorded webinar to take your sponsorship packages to the next level!

Goldilocks and the three sponsorship packages: Creating a "just right" sponsorship proposal

Written By: Chris Baylis
September 14, 2016

Are your sponsorship packages "just right"? Read this article to find out!

Are you setting yourself up for corporate alliance success?

Written By: David Hessekiel
September 14, 2016

Looking for a long-term corporate partner for your charity? These tips can help!

Do you know the six types of corporate social initiatives?

Written By: David Hessekiel
August 10, 2016

Knowing the six types of corporate social initiatives can help you raise more funds for your organization.

Cause marketing for the small shop

Written By: Chris Baylis
February 10, 2016

Can small organizations be successful with cause marketing? Absolutely!

Corporate fundraising in the small shop: Common misconceptions

Written By: Chris Baylis
January 27, 2016

Is your small organization guilty of holding these misconceptions about corporate fundraising?

Sponsorship activation, fulfillment and follow up

Written By: Chris Baylis
October 28, 2015

In this final article in our series on sponsorship, learn how to impress your sponsors in the activation and follow up process.

Custom sponsorship packages and the prospecting meeting

Written By: Chris Baylis
October 1, 2015

Part one of this series covered how to create custom sponsorship packages. Now we'll show you how to use those packages in your prospecting meeting.

Raise more sponsorship dollars this fall

Written By: Chris Baylis
September 2, 2015

Get ready to raise more sponsorship dollars this fall! We've got the tips to get you started.

Corporate matching gift programs: Understanding the essentials

Written By: Adam Weinger
April 15, 2015

Is your organization making the most of corporate matching gift programs?

Focusing on shared value: The changing nature of nonprofit and business partnerships

Written By: Susan Fish
August 13, 2014

Partnerships between nonprofits and businesses no longer revolve around funding applications and donation cheques. Instead, nonprofits and businesses are focusing on shared value.

Return of NHL ushers sigh of relief from Canadian charities

Written By: Brock Smith
February 12, 2013

How did the recent NHL lockout affect charities who rely heavily on their partnerships with Canadian hockey teams?

Beyond bake sales: Two perspectives on workplace giving

Written By: Brock Smith
October 8, 2012

The evolving, complex nature of workplace giving campaigns.

Fundraising Q&A: Approaching small businesses for support

Written By: Cynthia J. Armour
August 29, 2012

How do you approach a corporate giving strategy if you're based in a community without a large corporate presence?

Fundraising Q&A: Strengthening corporate investment

Written By: Cynthia J. Armour
July 25, 2012

What's the best way to strengthen your charity's approach to corporations?

Paper balloons and McHappy miracles: Does point-of-sale philanthropy actually work?

Written By: Jodie Shupac
June 26, 2012

Is point-of-sale philanthropy a successful way of engaging new donors?

Foundations: The inside scoop

Written By: Elisa Birnbaum
April 2, 2012

One of our readers recently asked us "What actually happens to a grant proposal once it's submitted to a foundation?" We went right to the source and spoke with three funders who gave us a crash course in foundation fundamentals.

Against the 'tyranny of cheerfulness': A review of Pink Ribbons, Inc.

Written By: Lee Rose
January 30, 2012

A review of the film Pink Ribbons, Inc., directed by Léa Pool and adapted from Samantha King's 2006 book of the same title.