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Major Gifts

How to maximize charitable giving by using a holding company

Written By: Tina Tehranchian
August 30, 2017

Could a holding company be the key to unlocking even greater charitable giving?

How to advance your fundraising career: An interview with David Rubin

Written By: Mazarine Treyz
March 29, 2017

This interview with the Senior Director of Major Gifts at Mercy Corps covers tips on how to land a fundraising job in healthcare, as well as how to move into the field of major gifts.

Empowerment Dialogue: A new approach to fundraising

Written By: Cynthia J. Armour, CFRE
September 21, 2016

Fundraising expert Cynthia J. Armour reviews Ken Ramsay's new book for fundraisers.

Recorded webinar: How to prepare for a successful major gift request

Written By: CharityVillage
December 10, 2015

Brush up on your major gift fundraising skills in this recorded webinar.

Preparing for a successful major gift request: Effective cultivation

Written By: Anne (Coyle) Melanson, BPR, CFRE
December 3, 2015

How do you move a donor from being a name on a prospect list to actually having an opportunity to be asked for a major gift?

Proposed tax changes could be catnip for big donors

Written By: Alexandra Tzannidakis
November 4, 2015

Could newly proposed tax changes be a big incentive for your major donors?

Donating art to charity: What are the tax incentives?

Written By: Tina Tehranchian
October 21, 2015

Confused about the tax incentives for donating art to charity? This article breaks it down for you.

Have I got a gift for you: The state of planned giving today

Written By: Elisa Birnbaum
January 28, 2015

The experts weigh in on the current state of planned giving in Canada, providing their opinions on career opportunities, proper terminology, finding the right fundraiser.

Fundraising Q&A: When a donor turns down a major gift opportunity

Written By: Cynthia J. Armour
September 26, 2011

What do you do once a major donor turns down a gift proposal?

Fundraising Q&A: Asking a friend for a major gift: Part two

Written By: Cynthia J. Armour
August 22, 2011

This article helps you overcome the fear of asking a friend for a donation by outlining the six (not so big) secrets of major gifts.

Fundraising Q&A: Asking a friend for a major gift

Written By: Cynthia J. Armour
July 25, 2011

This article helps you prepare to ask a friend for a major gift for your charity.

Connecting with the wired wealthy

Written By: John Suart
May 31, 2011

A US study clearly shows that there is a shift taking place among wealthy donors with more and more of them going online to connect with charities.

A day in the life: Major gifts manager

Written By: CharityVillage
May 19, 2011

A profile of Michael Taylor, Major Gifts Manager at Five Counties Children's Centre Foundation.

How to impress the wired wealthy and capitalize on the rise in online giving

Written By: Sumach Research
June 28, 2010

It probably comes as no surprise to many of you that online giving is growing. What may be surprising, however, is that the very wealthy are among those that prefer giving online. Generally speaking, however, they are frustrated with nonprofit websites.

Gift acceptance issues: Dealing with difficult donors and restrictions

Written By: Elisa Birnbaum
April 26, 2010

The intense competition for donor dollars creates a difficult enough environment for fundraisers. Unfortunately, certain gift acceptance issues add innumerable obstacles to the already challenging path of finding and retaining donors.

Fundraising Q&A: Creating an individual donor base

Written By: Cynthia J. Armour
March 22, 2010

This article discusses how to find individual donors and how to ask them for donations, especially with fundraising letters.

Gifting securities in a down market: A new spin on an old idea

Written By: Leslie Howard
January 5, 2009

With the past emphasis on gifting appreciated securities, charities and their donors have forgotten that there can be advantages for donors to make a gift of depreciated securities as well.

Top 10 excuses staff and volunteers use to avoid major gifts

Written By: Paul D. Ransdel
August 5, 2008

Contradictory to their duties and obligations to the organization, some staff and volunteers actually avoid soliciting major gifts. Here are the ten most commonly asserted reasons - actually, they are excuses - for not pursuing major gifts.

Your planned giving program on the web

Written By: Leslie Howard
March 31, 2008

How to market your planned giving on your website.

How to measure the progress of your planned giving program

Written By: Leslie Howard
February 11, 2008

How to track the success of your planned giving program, including with different planned giving vehicles.