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Online Fundraising

Why you must become your donor

Written By: Caryn Stein
November 4, 2015

This one simple practice could help you acquire more donors, raise more money and improve donor retention.

Getting into the Spirit of Giving with GivingTuesday

Written By: CharityVillage
December 9, 2013

Highlights from the CharityVillage team's involvement with the first annual GivingTuesday event.

Deconstructing Philanthropy: Why Canadian charities suck at mobile fundraising

Written By: Holly Wagg
December 3, 2012

Canadian charities are rapidly falling behind their European counterparts when it comes to mobile giving. Why?

Mobile: The next tech game-changer

Written By: JP Holecka
May 3, 2012

It's predicted that by 2014, mobile will be the preferred way of accessing the internet. Is your organization prepared for the shift to mobile browsing? Check out these tips for success.

Seven social fundraising stories for the holidays

Written By: Claire Kerr
December 19, 2011

In the crowded crush of direct mail, television appeals, print campaigns and email blasts, it's not always easy for a digital campaign to stand out. Some organizations have stepped up to the challenge and are reaching out to online communities. Be inspired by these seven stories of holiday fundraising on web and social channels!

Think outside the kettle: Three holiday fundraising case studies

Written By: Benita Aalto
December 5, 2011

Like retail, charities get much of their revenue during the winter holiday season: those few precious weeks bracketed by the lead-in to American Thanksgiving in November and closing with Christmas. But the rush to be first can create hazards for an organization that is more committed to standing out than standing firm on what made them important to their core supporters. Here are three approaches (not all of them successful) to give you festive food for thought.

Game on: Charities toy with new ideas for online engagement

Written By: Claire Kerr
November 28, 2011

You’ve may have noticed that the concept of "Gamification” is a hot topic in the technology community. What is it really, and what does it mean for charities and nonprofits?

Microgiving: Small acts lead to big successes

Written By: Elisa Birnbaum
October 31, 2011

Can a few dollars produce significant impact? And by a few we mean very little. Because that's the idea behind microgiving, a relatively new approach to fundraising that asks multiple donors to cough up small amounts of cash to support a cause.

Driven to give: Reducing the barriers to online giving

Written By: Jeff Golby
August 29, 2011

This article walks through various considerations when choosing an online platform for accepting donations.

Crowds: What are they good for?

Written By: Elisa Birnbaum
July 25, 2011

Crowdsourcing, a term coined by Jeff Howe in Wired Magazine in 2006, is defined as the outsourcing of tasks by way of a general call-out to a large, undefined group of people. There's also crowdfunding, which relies on the power of crowds to fund projects. No matter its iteration, the idea of crowds and the power they potentially hold for nonprofits is gaining much attention these days.

Connecting with the wired wealthy

Written By: John Suart
May 31, 2011

A US study clearly shows that there is a shift taking place among wealthy donors with more and more of them going online to connect with charities.

Eight types of social media fundraising campaigns

Written By: Claire Kerr
May 24, 2011

Not all social media fundraising campaigns are created equal! We explore eight popular types of social media campaigns.

Benchmark study shows online’s strength

Written By: John Suart
April 26, 2011

Web-based fundraising is coming of age. That’s the conclusion of the 2011 Convio Online Marketing Nonprofit Benchmark™ Study, which evaluated the fundraising results of nearly 600 nonprofits.

The Giving (R)evolution

Written By: Elisa Birnbaum
November 8, 2010

A profile of the event Toronto's Changing Face of Philanthropy.

Fifteen ways to improve your online fundraising

Written By: Annette Balgord
August 30, 2010

In honour of the 15th anniversary of CharityVillage, following are 15 ways your organization can make it easier for your donors, advocates, and members to support and donate to your organization online.

How to impress the wired wealthy and capitalize on the rise in online giving

Written By: Sumach Research
June 28, 2010

It probably comes as no surprise to many of you that online giving is growing. What may be surprising, however, is that the very wealthy are among those that prefer giving online. Generally speaking, however, they are frustrated with nonprofit websites.

Are these four vital words on your website?

Written By: Alan Sharpe
February 22, 2010

Your success at online fundraising depends on four words. If you want to acquire members and donors, raise funds and encourage others to advocate for your cause, these four words must appear on your website.

Fundraising Q&A: Web 2.0 and fundraising

Written By: Cynthia J. Armour
April 27, 2009

This article outlines how to use web 2.0 for fundraising and engaging donors, using Barack Obama's social media fundraising campaign as an example.

Mind shifts and tweaks: The latest in online fundraising

Written By: Louise Chatterton Luchuk
March 26, 2007

Online fundraising is accessible to more organizations, and those who’ve been doing it for awhile are refining their practices. In this article, nonprofits weigh in on what has worked for them.

Online Giving Checklist

Written By: ePhilanthropy Foundation
December 19, 2005

It is crucial that donors research their online giving choices to ensure their support is going to charities they care about for work they value. Here are ten tips to safe and secure online giving based on the ePhilanthropy Code of Ethical Online Philanthropic Practices.