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Individual Giving

How to write the perfect fundraising letter

Written By: Sumac Research
December 13, 2010

Strategies to help write the perfect fundraising letter.

The giving (r)evolution

Written By: Elisa Birnbaum
November 8, 2010

There's a palpable evolution that's affecting how we give, what we give, who gives and what we expect in return. It's a topic that will be addressed in an upcoming event on November 16th hosted by Social Venture Partners Toronto (SVP Toronto). Titled Toronto's Changing Face of Philanthropy, speakers will include Aditya Jha, Helen Burstyn and Salah Bachir.

The Giving (R)evolution

Written By: Elisa Birnbaum
November 8, 2010

A profile of the event Toronto's Changing Face of Philanthropy.

Face Time: What's in it for you?

Written By: Elisa Birnbaum
October 25, 2010

Street canvassing — along with other face-to-face canvassing that includes door-to-door and malls — can significantly increase a charity's roster of monthly donors. In other words, it's a vital component of their fundraising strategy.

Face Time: What's in it for you?

Written By: Elisa Birnbaum
October 25, 2010

Walk the streets of any major Canadian city and you may start humming the My Fair Lady tune I've grown accustomed to your face. I'm talking about street canvassers, ubiquitous mainstays of our streets, particularly when the sun is out and our boots are still buried deep inside our closets. Chances are you've even walked by a canvasser today, with clipboard in hand, a smile on his face and a welcoming offer to chat.

Don't think about your fundraising

Written By: Jen Love
August 30, 2010

This fall, consider your relationship with donors before you start thinking about fundraising.

Fifteen ways to improve your online fundraising

Written By: Annette Balgord
August 30, 2010

In honour of the 15th anniversary of CharityVillage, following are 15 ways your organization can make it easier for your donors, advocates, and members to support and donate to your organization online.

I pledge: Making the most by giving it away

Written By: Elisa Birnbaum
August 23, 2010

Thanks to a philanthropic campaign led by two of the world's most financially blessed — Warren Buffet and Bill Gates — dozens of billionaires pledged recently to give at least half their fortunes to charity. According to estimates by Forbes magazine, that basically means at least $150 billion could potentially be committed to a range of causes.

Well of Change: Tapping into Canadians’ will to give

Written By: Andy Levy-Ajzenkopf
August 16, 2010

Back in April, two young social entrepreneurs from Toronto, Christine Ho and Kevin Tsoi, launched a beta Internet site that is positioned to change the way Canadians volunteer for, and donate to, charities. That website is called Well of Change.

Leaving a bequest to a Canadian charity

Written By: Mark Blumberg
July 26, 2010

The advantages to involving a lawyer when donors are ready to make a bequest to charity in their will.

How to impress the wired wealthy and capitalize on the rise in online giving

Written By: Sumach Research
June 28, 2010

It probably comes as no surprise to many of you that online giving is growing. What may be surprising, however, is that the very wealthy are among those that prefer giving online. Generally speaking, however, they are frustrated with nonprofit websites.

Four key roles your supporters can play in fundraising and marketing campaigns

Written By: Rebecca Post
April 26, 2010

How to convert supporters into marketers.

Gift acceptance issues: Dealing with difficult donors and restrictions

Written By: Elisa Birnbaum
April 26, 2010

The intense competition for donor dollars creates a difficult enough environment for fundraisers. Unfortunately, certain gift acceptance issues add innumerable obstacles to the already challenging path of finding and retaining donors.

Fundraising Q&A: Creating an individual donor base: Part II

Written By: Cynthia J. Armour
April 26, 2010

This article discusses how to find individual donors, particularly through special events, social media, direct mail, and newsletters.

Fundraising Q&A: Creating an individual donor base

Written By: Cynthia J. Armour
March 22, 2010

This article discusses how to find individual donors and how to ask them for donations, especially with fundraising letters.

Mobile giving: The Haiti cataclysm

Written By: Andy Levy-Ajzenkopf
February 8, 2010

When the Haiti earthquake struck, Canadians wanted to support aid programs. And for the first time, in record numbers, they did it through their mobile devices.

Fundraising Q&A: How to choose what charity to support

Written By: Cynthia J. Armour
January 25, 2010

This article offers information on how to research charities, especially through the Canada Revenue Agency.

Direct mail fundraising letters: Six ways not to decide their length

Written By: Alan Sharpe
August 17, 2009

If you send out direct mail fundraising letters, be sure you're not using these criteria to decide on the appropriate length.

Have cause, will travel

Written By: Elisa Birnbaum
March 30, 2009

It's not every Christmas Eve that one finds oneself in the remote village of Cusco, Peru stirring up vats of Peruvian hot chocolate and handing out mug-fulls to the local street children. But that's exactly how Ari and Jennifer Zainuddin spent their holiday last year.

Rolling the dice on charity lotteries

Written By: Andy Levy-Ajzenkopf
March 23, 2009

With the worldwide recession in full swing, is the charity lottery still a sure bet when donors are watching their dollars more than ever? Perhaps more importantly, is it still ethical to continue using them? According to some, the recession has actually increased participation in lotteries.

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