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Individual Giving

Fundraising Q&A: Building donor relationships

Written By: Cynthia J. Armour
February 23, 2009

This article is about building relationships with donors, particularly major donors, and how to get your board of directors involved in the process.

Fundraising fundamentals for the economic downturn

Written By: Andy Levy-Ajzenkopf
January 26, 2009

How is a fundraiser to stay optimistic on the job with such negative press, and a collectively depressed North American community that seems positioned to tighten its purse strings? Some leading fundraising experts urge calm.

Donor recognition in the economic meltdown age

Written By: Andy Levy-Ajzenkopf
December 8, 2008

In the best of times, many nonprofits struggle with donor acquisition, retention, and, worst of all, lapsed donors. Now, with the North American financial markets imploding from the sub-prime mortgage fallout in the US, experts predict that voluntary sector organizations will need to refocus on the communication that truly reaches their donor populace: sincere acknowledgment based on donor-centred principles.

Appealing to donors for their dollars

Written By: Andy Levy-Ajzenkopf
October 14, 2008

In the ultra-competitive world of charitable enterprise, the communications quest for donor dollars often takes a path that circumvents focus on the pocketbook and instead appeals to the area just behind the breast pocket: the heart.

Giving goes techno

Written By: Andy Levy-Ajzenkopf
September 22, 2008

New technological advances means new fundraising tools.

With fundraising software, it pays to be exclusive in data entry

Written By: Alan Sharpe
September 22, 2008

How and why to maintain integrity of donor databases

Supporter Marketing: A new twist, a new approach

Written By: Elisa Birnbaum
August 18, 2008

The exact definition of supporter marketing still seems up for debate. Some see it as fundraising with a twist, others see it more as donor retention. One thing is for sure: supporter marketing is a combination of fundraising and marketing.

Why not to create a do-it-yourself donation tracking and receipting system

Written By: Dan Cooperstock
June 9, 2008

This article discusses why you might not want to start out tracking donors and donations, and creating their charitable receipts, using a homegrown system.

Online fundraising: The new tools that will change the face of philanthropy

Written By: Elisa Birnbaum
February 11, 2008

An outline of several companies who help nonprofits with online giving.

Online fundraising: Four deadly blunders to avoid

Written By: Alan Sharpe
February 11, 2008

For many nonprofits, the quickest way they can scare away donors is to direct them to the organization's website. Too many nonprofit websites are making blunders that discourage donors from browsing, donating, volunteering or referring others to the site.

Six unique online fundraising techniques for your nonprofit – E-mail

Written By: Lance Trebesch and Taylor Robinson
December 10, 2007

Why email for fundraisers? Here are 4 key reasons: Cost effective, Relationships, Fundraising Awareness, Community.

Charity clothing bins: Making Al Gore cry

Written By: Andy Levy-Ajzenkopf
October 22, 2007

Most people put a bag together every now and then to bring to their local drop-box. Once deposited, it leaves folks with a sense of having done “good” on two fronts: helping their fellow man and recycling still-wearable products. But what many Canadians might not realize is that the drop-box is rapidly becoming an environmental liability for many of the charities that operate them.

Rating and evaluating prospects: Whom do you ask for how much?

Written By: Tony Poderis
August 7, 2007

Grant application forms have a blank space where you fill in the amount requested. But when it comes to individual donors, we seem to think it is a different kettle of fish. It isn't.

In god we trust...and give

Written By: Elisa Birnbaum
July 16, 2007

When Professor Ida Berger of Ryerson University’s Centre for Voluntary Sector Studies published a study in Voluntas last summer, the nonprofit sector received some additional discourse for their boardroom tables. The report, The Influence of Religion on Philanthropy in Canada, compared and contrasted the philanthropic behaviours of Canadians across religious groups.

Why new nonprofits shouldn't use direct mail to raise funds

Written By: Alan Sharpe
June 11, 2007

If your nonprofit is fairly new, it might be a good idea to hold off on direct mail fundraising until you're a little more established.

Tapping the philanthropic well

Written By: Tony Poderis
June 4, 2007

Principal fundraising truth: You go where money you think you can get is to be found in the greatest quantities and most of the time that means you look to the individual donor.

Before putting pen to paper, understand your donors

Written By: Kathleen Brennan
April 23, 2007

An interview with one of North America’s leading authorities on fundraising communications.

Donor fatigue: Do we tire of giving?

Written By: Andy Levy-Ajzenkopf
April 9, 2007

Charities and nonprofits are getting better at reaching out to the public via TV ads, radio spots, lotteries, newsletters and the like. But is it all getting too overwhelming for John Q. Canuck, and is there a limit to his generosity?

How long are your donors?

Written By: Alan Sharpe
April 9, 2007

How long do most of your donors contribute to your organization before they walk away? One year? Five? Ten? You should know.

Response rates to expect in direct mail fundraising

Written By: Alan Sharpe
February 26, 2007

What kind of response rates do your direct mail fundraising letters generate? It all depends on the kind of mailing we're talking about.

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