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Individual Giving

Do your donors hear voices (in your donation request letters)?

Written By: Alan Sharpe
October 2, 2006

Fundraising letters are about people. People talk. So your fundraising letters should include the voices of people.

Your not-for-profit fundraising letter program has three goals

Written By: Alan Sharpe
September 5, 2006

Your direct mail fundraising program should have three goals: Acquire, Renew, Upgrade.

E-mail fundraising serves four strategic functions

Written By: Alan Sharpe
August 8, 2006

E-mail is cheaper than direct mail but that's not why you should embrace it. Your nonprofit organization should be communicating with donors and members by e-mail for four strategic reasons.

Through donors' eyes: What donors would like nonprofit organizations to know

Written By: Louise Chatterton Luchuk
July 31, 2006

We check in with four donors from different parts of the country to find out what motivates them to give and what advice they can offer to help nonprofits be strategic in their ask.

AFP's 2005 State of Fundraising Survey Results

Written By: Andy Levy-Ajzenkopf
July 24, 2006

The Association of Fundraising Professionals (AFP) published the results of their yearly State of Fundraising Survey. The good news is the 2005 report heaps praise upon Canadian fundraisers. The bad news is that the future may not be so rosy for Canadian charities seeking funds in the future.

Reactivate lapsed donors with a direct mail fundraising survey

Written By: Alan Sharpe
July 4, 2006

Recapture your lapsed donors by conducting a direct mail fundraising survey.

Thanking donors right: Sample thank-you letter for gift or contribution

Written By: Alan Sharpe
June 5, 2006

The most important letter in direct mail fundraising never asks for a donation. Thank-you letters increase donor loyalty, strengthen relationships and increase your chances of receiving more gifts in the future, including major gifts and legacy gifts.

Building your monthly donor base through telefundraising

Written By: CharityVillage
May 23, 2006

The key role of telefundraising in building and maintaining a donor base.

Donation Letters: Raise more funds by thinking like your donors

Written By: Alan Sharpe
April 17, 2006

Writing direct mail letters requires thinking like your donors and understanding their wants, needs, and motivation for giving.

Paper Promise: Direct mail still holding its own in the electronic age

Written By: Elisa Birnbaum
April 17, 2006

Direct mail, in all its varied and colourful incarnations, continues to fill our mail slots, drop to awaiting floors, and give our mail carriers backaches. Yes, in this electronic age, direct mail is holding its own.

Charity begins at home: Raising support among your staff and volunteers

Written By: Abigail Brown
April 3, 2006

Internal fundraising campaigns from within an organization

Fundraising letter response rates

Written By: Alan Sharpe
March 6, 2006

Boost your fundraising response rates by watching these five key statistics.

Online Giving Checklist

Written By: ePhilanthropy Foundation
December 19, 2005

It is crucial that donors research their online giving choices to ensure their support is going to charities they care about for work they value. Here are ten tips to safe and secure online giving based on the ePhilanthropy Code of Ethical Online Philanthropic Practices.

Future Present: The evolution of online fundraising and donor communications

Written By: Andy Levy-Ajzenkopf
December 12, 2005

While traditional methods of fundraising, donor communication and recognition remain in place for many charities and foundations, technology is revolutionizing the way they go about their business.

Feel-good holiday giving

Written By: Louise Chatterton Luchuk
November 28, 2005

Learn the important lessons about what works and what doesn't with seasonal gift giving as a way of supporting operations.

E-mail campaigns and fundraising

Written By: Pattie LaCroix
February 28, 2005

The components of a successful email fundraising campaign.

Digging deeper: The evolution of the prospect research field

Written By: Louise Chatterton Luchuk
January 25, 2005

Wanted: a passionate, inquisitive, analytical, proactive thinker with a well-developed sense of curiosity, good judgment, the capacity to persevere, and strong computer skills – for prospect research.

Using the Direct Approach to Reach Donors

Written By: Nicole Zummach
December 17, 2001

A look at a few Canadian organizations and their direct mail fundraising programs in 2001.

Workplace Giving: a Boon for Charities

Written By: Nicole Zummach
November 19, 2001

Article looks at the rise and benefits of donations through workplace giving.

Tossing one of the "W"s aside in the name of giving

Written By: Cam Tait
May 28, 2001

Why it is important to protect the privacy of anonymous donnors.

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