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Individual Giving

Workplace Giving: a Boon for Charities

Written By: Nicole Zummach
November 19, 2001

Article looks at the rise and benefits of donations through workplace giving.

Tossing one of the "W"s aside in the name of giving

Written By: Cam Tait
May 28, 2001

Why it is important to protect the privacy of anonymous donnors.

So whose labels are you using?

Written By: Pat Porth
May 1, 2001

Personalized address labels can be effective vehicles to bring in new donors. But they're only cost-effective for large organizations that can buy supplies in bulk, and programs must be closely monitored to ensure their continued effectiveness.

Tending goal and young people's futures

Written By: Cam Tait
April 2, 2001

Dominik Hasek's $1 million donation to create the Dominik Hasek Youth Sport & Scholarship Fund.

When do I get your catalogue?

Written By: Jim Bannister
April 1, 2001

As a direct mail format, the catalogue offers unique benefits: no opening problems, virtually unlimited reading time, retention value, continued selling, and the ability to create a perceived need.

Measure the might of your mail

Written By: Peter Blakely
January 31, 2001

While telemarketing, direct response television, door-to-door solicitation, planned giving, special events, gaming and gifts via the Internet are important revenue sources, direct mail continues to be the mainstay for most charities.

Choosing a list broker is the crucial element

Written By: Canadian FundRaiser
November 23, 2000

A good list broker can be a direct marketing merchant's most significant ally in exploring the viability and direction of a marketing program using the disciplines of direct marketing.

Have you been to prep school?

Written By: Jim Bannister
October 11, 2000

These days, if you do not prepare a bulk mailing properly you pay the price. Even a first-class mailout can cost you more than 45¢ per item (plus GST!) if you do something wrong, such as failing to use postal codes.

A life and death challenge to direct mail fundraisers

Written By: Canadian FundRaiser
August 16, 2000

The federal government's recently-passed Bill C-6, the Personal Information Protection and Electronic Documents Act will have a substantial negative impact on the current practices of charities which sell or barter their donor lists.

Thirteen reasons we love direct marketing

Written By: David Love
May 10, 2000

Direct marketing is: "An interactive system of marketing which uses one or more advertising media to effect a measurable response and/or transaction at any location."

Purging your house list

Written By: Jim Bannister
May 10, 2000

Size counts! The bigger it is, the better it is! That's your house mailing list I'm talking about, but the statement is true only up to a point. Your list might be too big!

Some tips for maximizing your personal investments

Written By: Cam Tait
May 8, 2000

Why you should consider your donation to be an investment.

Women and men donors: the same, but different

Written By: Canadian FundRaiser
May 27, 1999

The similarities and differences between male and female donors.

Ten tips on how to work with your direct mail provider

Written By: Annabelle Wood
March 31, 1999

Clip and tape this checklist someplace you can see it- every time you prepare a mailing project. Will it bullet-proof you against every contingency? Probably not.

Obstacles to starting monthly giving programs… and how to overcome them

Written By: Harvey McKinnon
February 24, 1999

How to overcome obstacles to starting a monthly giving program

Monthly donors are your best opportunity for a legacy

Written By: Harvey McKinnon
January 27, 1999

Profiles of monthly donors and why they are important to fundraising

Research: What drives donors?

Written By: Canadian FundRaiser
November 25, 1998

Article outlining trends in donor giving

That cop's not bald. She's a fundraiser!

Written By: Canadian FundRaiser
November 16, 1998

To thousands of police officers in Canada -- and now, around the world -- the slogan de jour is Bald is Beautiful.The story of Cops for Cancer is the story of how one person's generous impulse and empathy for one young boy has exploded into a major cross-country program which will raise more than $2 million for the Canadian Cancer Society this year.

Getting donors down and dirty

Written By: Canadian FundRaiser
October 19, 1998

Possibly the most effective way to raise funds is to put donors in physical -- or at least visual -- contact with their beneficiaries. This technique was put to good effect recently in Toronto, when a consortium of four Christian organizations which care for the young and homeless took a group of business executives on a tour of the city.

Renewing the relationship

Written By: Jim Bannister
September 16, 1998

Any relationship -- marketer-customer, master-servant, husband-wife -- needs to be renewed from time to time. Fundraisers must keep in mind that there's no such thing as a permanent commitment anymore. People tend to commit only for a time.

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