Decorative Side Bird

Individual Giving

Checking out charities

Written By: Canadian FundRaiser
July 14, 1998

How to determine the legitimacy of a nonprofit organization.

Ten myths of telemarketing

Written By: Bob Penner
June 23, 1998

Most Canadian charities are still reluctant to use telefundraising, or to even test it. Here are a few points that will help dispel some of the myths around telephone fundraising.

United Way Adopts Donors' Rights Statement

Written By: Canadian FundRaiser
June 1, 1998

At its recent national conference, United Way of Canada/Centraide Canada endorsed a Statement of Principles of Donors' Rights for use by all of its members. While the growing focus on accountability in the nonprofit field makes this move especially timely, the UW has been working on guidelines for the reporting of fundraising costs for some time.

Donor frequency - building strong databases with prolific donors

Written By: Anthony Lovell
March 25, 1998

Frequency refers to the number of times a donor makes contributions. It's important to understand the patterns of donor frequency within your database because frequency is one of the great predictors of future behaviour: the more often a donor gives, the more likely they are to give again.

Donor recency - potentially your fundraising powerhouse

Written By: Anthony Lovell
March 18, 1998

The more recently a donor has given to your organization in the past, the more likely they are to give the next time you ask them.

RFM analysis can lower costs and increase response

Written By: Anthony Lovell
December 31, 1997

The primary objective of relationship marketing is to increase the lifetime value of your donor base by increasing both the number of times and the amount that each donor gives to your organization. RFM Analysis, on the other hand, is a powerful tool you can use to lower your costs and increase your response rate.

Building relationships with your donors

Written By: Anthony Lovell
December 17, 1997

One of the most important concepts in direct marketing is the lifetime value of the donor, or how much an individual donates before they stop supporting your organization.

Making a monthly pledge program work for you

Written By: Harvey McKinnon
December 17, 1997

An increasing number of charities have tested monthly pledge programs and proven them effective. If the nature of your organization fits the monthly pledge program concept - and most can - there are at least seven great reasons to act immediately

Observations about women as donors

Written By: Canadian FundRaiser
February 12, 1997

Key characteristics that make women donors different from their male counterparts.

Fundraiser's council surveys direct marketers' activity, compensation

Written By: Canadian FundRaiser
November 13, 1996

This summer, the Canadian Direct Marketing Association's Fundraiser's Council conducted a study of fundraisers involved in direct marketing. Although only a sample survey, it found that direct marketing fundraisers in Canada are an active group.

Replenishing, increasing lists are major problems

Written By: Stephen Thomas
August 14, 1996

Direct mail fundraising is alive and well. Nevertheless, for almost everyone, prospecting is still more difficult than ever before. The major question of direct mail fundraising today is how to replenish and increase our lists.

Trust is at core of stewardship

Written By: Canadian FundRaiser
July 17, 1996

How to be a good steward and tips for a development officer.

Charitable remainder trusts offer attractive benefits to the right donor

Written By: Canadian FundRaiser
June 19, 1996

An explanation of the charitable remainder trust

Proposals that appeal or appall

Written By: Canadian FundRaiser
May 1, 1996

Proposals that appeal will speak to the real needs of the requesting organization and the interests of the potential funder, and will be based on a complete review of the funder's printed and published materials, if any.

Making more money from mail

Written By: Bob Penner
March 13, 1996

Here are 12 ways you can make more money from direct mail. Many organizations have put these money-making methods to work successfully. While not every suggestion will work for your organization, at least some of them should.

What has creativity got to do with it?

Written By: George Smith
January 15, 1996

Some tools and tips to help improve your writing and communication skills.

The seven deadly sins of direct marketing writing

Written By: George Smith
January 15, 1996

Clean up your marketing writing with these easy-to-remember tips.

Harnessing the power of database marketing

Written By: Canadian FundRaiser
May 29, 1995

Database marketing technology now makes it possible to bring personal service to every donor and cultivate better relations with customers, volunteers, donors, members, participants and sponsors.

But I don't write like this...what would my friends say?

Written By: Stephen Thomas
May 22, 1995

A direct mail fundraising letter has one main purpose, and that is to raise funds for your organization. It is not a personal or business letter, nor is it an ego trip.

Its glory days may be long gone but direct mail still best for prospecting

Written By: Stephen Thomas
May 15, 1995

Update on prospecting trends

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