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Individual Giving

Direct mail still best for prospecting

Written By: Stephen Thomas
May 15, 1995

The glorious eighties are long gone. Acquisition is tough. Not for everybody, mind you, but the general trend is bad. So bad that Canadian nonprofits are trying hard to find alternatives to the mail.

Matching gifts -- an easy way to double or triple donors' contributions

Written By: Canadian FundRaiser
February 27, 1995

Often overlooked as a form of corporate philanthropy, matching gifts are an arrangement through which an eligible employee's gift to an eligible institution is matched in cash by a gift from the employer.

Broker names hottest lists and urges fundraisers to be more aggressive, innovative

Written By: Canadian FundRaiser
January 30, 1995

Speaking at the Canadian Direct Marketing Association's Fundraisers Council, Ossie Hinds, president of Cornerstone List Brokers, identified what he called "the hottest fundraising lists currently available."

More donors look for a return on their investment

Written By: Canadian FundRaiser
September 5, 1994

How donors are seeking accountability and tangible evidence of ROI

What should you really do when the reply card comes back?

Written By: Canadian FundRaiser
August 22, 1994

Subtle changes and new communication pieces can improve your prospecting.

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