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Tools & Tips

Key ingredients to a successful government grant application

Written By: Canadian FundRaiser
October 23, 2006

Three key ingredients to add to charities' formulas for successful business grantwriting

Do your donors hear voices (in your donation request letters)?

Written By: Alan Sharpe
October 2, 2006

Fundraising letters are about people. People talk. So your fundraising letters should include the voices of people.

E-mail fundraising serves four strategic functions

Written By: Alan Sharpe
August 8, 2006

E-mail is cheaper than direct mail but that's not why you should embrace it. Your nonprofit organization should be communicating with donors and members by e-mail for four strategic reasons.

Donor day care: Finding the right outsourcing provider

Written By: David Larkins
June 19, 2006

There are thousands of outsourcing providers available, but identifying one that can meet the unique requirements and high standards of nonprofit organizations can be challenging.

Thanking donors right: Sample thank-you letter for gift or contribution

Written By: Alan Sharpe
June 5, 2006

The most important letter in direct mail fundraising never asks for a donation. Thank-you letters increase donor loyalty, strengthen relationships and increase your chances of receiving more gifts in the future, including major gifts and legacy gifts.

Charity begins at home: Raising support among your staff and volunteers

Written By: Abigail Brown
April 3, 2006

Internal fundraising campaigns from within an organization

Fundraising letter response rates

Written By: Alan Sharpe
March 6, 2006

Boost your fundraising response rates by watching these five key statistics.

Online Giving Checklist

Written By: ePhilanthropy Foundation
December 19, 2005

It is crucial that donors research their online giving choices to ensure their support is going to charities they care about for work they value. Here are ten tips to safe and secure online giving based on the ePhilanthropy Code of Ethical Online Philanthropic Practices.

The fallacy of financial ratios - part 2

Written By: Tony Poderis
October 27, 2003

Five actions an organization should take in regard to evaluation and how to collect data.

The 12 fundamentals of e-marketing best practices

Written By: Carolyn Gardner
September 30, 2003

Online marketing is a must for any marketer's toolbox, but people are increasingly concerned about having their inboxes spammed. Follow these tips to avoid looking like a spammer.

Campaign Feasibility Studies: What are some of the pitfalls?

Written By: Tony Poderis
October 21, 2002

A look at some of the obstacles and considerations to think of when conducting a campaign feasibility study.

Campaign Feasibility Studies: How should a feasibility study be conducted?

Written By: Tony Poderis
September 23, 2002

The best way to gather information in a campaign feasibility study is to conduct candid and frank one-on-one interviews with individuals of affluence or influence.

Campaign Feasibility Studies: Taking the time to find out whether the time is right

Written By: Tony Poderis
September 2, 2002

It is essential for an organization to use a campaign feasibility study to assess the likelihood of success of a capital or endowment fund-raising campaign.

Donate Now doesn't do it: Tactics for successful online transactions

Written By: Maggie Leithead
June 24, 2002

Online fundraising involves a three-tiered strategy: e-mail information, online transactions, and program extensions. Does your program have a solid foundation?

Information Interviews: Put your future donors in the driver's seat

Written By: Candi Powell Harrington
February 25, 2002

Conducting an informational interview with potential donors

Book Review: Pinpointing Affluence in the 21st Century

Written By: CharityVillage
March 10, 2001

A mini book review of Pinpointing Affluence in the 21st Century, by Judith Nicholas

So you think you need a consultant

Written By: Allan Arlett
December 27, 2000

When and why to hire a fundraising consultant

Choosing a list broker is the crucial element

Written By: Canadian FundRaiser
November 23, 2000

A good list broker can be a direct marketing merchant's most significant ally in exploring the viability and direction of a marketing program using the disciplines of direct marketing.

Improper issuance of charitable receipts

Written By: Terry Carter
August 16, 2000

There are many situations in which charitable receipts may be improperly issued. Here is a brief summary of some of the more common instances of the improper issuance of charitable receipts.

Thirteen reasons we love direct marketing

Written By: David Love
May 10, 2000

Direct marketing is: "An interactive system of marketing which uses one or more advertising media to effect a measurable response and/or transaction at any location."

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