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Tools & Tips

The 12 fundamentals of e-marketing best practices

Written By: Carolyn Gardner
September 30, 2003

Online marketing is a must for any marketer's toolbox, but people are increasingly concerned about having their inboxes spammed. Follow these tips to avoid looking like a spammer.

Campaign Feasibility Studies: What are some of the pitfalls?

Written By: Tony Poderis
October 21, 2002

A look at some of the obstacles and considerations to think of when conducting a campaign feasibility study.

Campaign Feasibility Studies: How should a feasibility study be conducted?

Written By: Tony Poderis
September 23, 2002

The best way to gather information in a campaign feasibility study is to conduct candid and frank one-on-one interviews with individuals of affluence or influence.

Campaign Feasibility Studies: Taking the time to find out whether the time is right

Written By: Tony Poderis
September 2, 2002

It is essential for an organization to use a campaign feasibility study to assess the likelihood of success of a capital or endowment fund-raising campaign.

Donate Now doesn't do it: Tactics for successful online transactions

Written By: Maggie Leithead
June 24, 2002

Online fundraising involves a three-tiered strategy: e-mail information, online transactions, and program extensions. Does your program have a solid foundation?

Information Interviews: Put your future donors in the driver's seat

Written By: Candi Powell Harrington
February 25, 2002

Conducting an informational interview with potential donors

Book Review: Pinpointing Affluence in the 21st Century

Written By: CharityVillage
March 10, 2001

A mini book review of Pinpointing Affluence in the 21st Century, by Judith Nicholas

So you think you need a consultant

Written By: Allan Arlett
December 27, 2000

When and why to hire a fundraising consultant

Choosing a list broker is the crucial element

Written By: Canadian FundRaiser
November 23, 2000

A good list broker can be a direct marketing merchant's most significant ally in exploring the viability and direction of a marketing program using the disciplines of direct marketing.

Improper issuance of charitable receipts

Written By: Terry Carter
August 16, 2000

There are many situations in which charitable receipts may be improperly issued. Here is a brief summary of some of the more common instances of the improper issuance of charitable receipts.

Thirteen reasons we love direct marketing

Written By: David Love
May 10, 2000

Direct marketing is: "An interactive system of marketing which uses one or more advertising media to effect a measurable response and/or transaction at any location."

Book Review: Fundraising for the Elderly

Written By: CharityVillage
January 1, 2000

A mini book review of Fundraising for the Elderly, by Lorne S. Miller

Book Review: Fundraising Mistakes that Bedevil All Boards (and Staff Too)

Written By: CharityVillage
January 1, 2000

A mini book review of Fundraising Mistakes that Bedevil All Boards (and Staff Too), by Kay Sprinkel Grace.

Book Review: How to Write Knockout Proposals

Written By: CharityVillage
January 1, 2000

A mini book review of How to Write Knockout Proposals, by Joseph Barbato.

Vancouver CAGP launches Estate Guide

Written By: CharityVillage
September 20, 1999

The Canadian Association of Gift Planners (CAGP) Vancouver Round Table unveiled a new tool last week that's being hailed as a "wills and estates law school class in a box."

Twelve must-do tips for database newbies

Written By: Annabelle Wood
May 27, 1999

The better your database, the bigger your profits. Here, based on 18 years' experience in re-building new clients' databases are a dozen brass-tacks basics of setting up and maintaining your own.

Converting your regular donors to EFT

Written By: Harvey McKinnon
May 27, 1999

How to convert regular donors into a pre-authorized program

A development director needs more than "a smile and a shoeshine," but it's a good start

Written By: Tony Poderis
May 13, 1999

No matter how high-tech the tools, funds are raised person-to-person.

How to set up an EFT program in your organization

Written By: Harvey McKinnon
April 14, 1999

How to set up an electronic funds transfer program.

Use donor research to build the foundation

Written By: Harvey McKinnon
March 31, 1999

How to use research to build a foundation

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