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Trends & Studies

Media bingo shows fundraising potential

Written By: Joe deKort
July 28, 1995

Case study on Ontario Brain Injury Association Rainbow TV Bingo success

Direct mail still best for prospecting

Written By: Stephen Thomas
May 15, 1995

The glorious eighties are long gone. Acquisition is tough. Not for everybody, mind you, but the general trend is bad. So bad that Canadian nonprofits are trying hard to find alternatives to the mail.

Its glory days may be long gone but direct mail still best for prospecting

Written By: Stephen Thomas
May 15, 1995

Update on prospecting trends

Canadian donations statistics for 1993 tax year

Written By: Canadian FundRaiser
February 27, 1995

Statistics Canada's data on charitable donations reported by Canadians on their 1993 personal income tax forms offers fundraisers the good news that the quarter of all Canadian tax-filers who reported giving to charity, despite tough economic times, contributed 4.7 per cent more than in 1992.

How, and how much, are Canadian companies giving?

Written By: Canadian FundRaiser
January 30, 1995

Respondents to a recent Conference Board survey of Canadian corporations reported donating $126 Million to community causes in 1993. This represents an increase in the average contributed per corporation.

Who earns what among development pros?

Written By: Canadian FundRaiser
January 30, 1995

Statistics from the Canadian Society of Association Executives (CSAE) August 1994 Survey of Benefits and Compensation; the Association for Healthcare Philanthropy (AHP) 1993 Canadian Salary and Benefits Report; and an American comparison, The Career Survey, courtesy of the National Society of Fund Raising Executives (NSFRE).

Home lotteries --- tread carefully

Written By: Canadian FundRaiser
January 29, 1995

A cautionary article for charities considering a home lottery.

More donors look for a return on their investment

Written By: Canadian FundRaiser
September 5, 1994

How donors are seeking accountability and tangible evidence of ROI

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