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Canadian Marketing Association launches the 2017 Digital Marketing Pulse Survey

September 6, 2017

The Canadian Marketing Association (CMA) is pleased to launch, in partnership with Ipsos, the 2017 Digital Marketing Pulse Survey. In this latest edition, we consider familiarity and usage across 14 tactical Digital Marketing functions. The Survey provides insights on shifts in marketing spend and views of evolving trends, as seen through the eyes of Marketers and Agencies in Canada. Key insights from the survey include:

  • Spending: The marketing community in Canada continues to express a sentiment of allocating traditional media dollars (especially print) to digital marketing channels – Social (71% NET increase), Online (62% NET increase), and Mobile (60% NET increase).
  • Digital marketing is complex: With new platforms, techniques and strategies introduced each year, the need for education in the digital space remains critical.
  • Agency Status: Marketers rely on specialized Agencies for their expertise (Programmatic Marketing, Video Syndication, Wearable Technology). Other components that are more mature (E-mail Marketing, Social Network Marketing, Customer Facing website) are increasingly taken in-house while cost is likely the driving force behind this trend. It also allows forward-thinking Marketers to have more control in the creation of content and execution.



UNICEF reports nearly zero progress in reducing the global out-of-school rate over the past decade

September 6, 2017

With 11.5% of school-age children – or 123 million – missing out on learning today, compared to 12.8 % – or 135 million – in 2007, the percentage of six to 15 year olds who are out of school has barely decreased in the last decade, UNICEF said today. Pervasive levels of poverty, protracted conflicts and complex humanitarian emergencies have caused this rate to stagnate, UNICEF said, calling for more investments to address the reasons that keep vulnerable children out of school. Children living in the world's poorest countries and in conflict zones are disproportionally affected. Of the 123 million children missing out on school, 40% live in the least developed countries and 20% live in conflict zones. War continues to threaten – and reverse – education gains. The conflicts in Iraq and Syria have resulted in an additional 3.4 million children missing out on their education, bringing the number of out-of-school children across the Middle East and North Africa back to 2007's level of approximately 16 million. To read the full report, click here.



The Co-operators supports 15 organizations helping Canadians overcome barriers

September 6, 2017

The Co-operators today announced a total of $366,500 in grants to 15 organizations across Canada that enhance the employability of marginalized young Canadians and those with mental health challenges. Through its Community Economic Development (CED) Funds, The Co-operators supports organizations that play an important role in addressing unmet needs in their respective communities. The recipient organizations help vulnerable people develop and achieve their potential, reducing poverty, promoting social integration and revitalizing neighbourhoods. For more information on the Funds and their recipients, please click here.



Community Initiatives Operating Grant in Alberta now open for applications

August 31, 2017

The Alberta Community Initiatives Program Operating grant supports core operations and capacity building for non-profit organizations whose mission, outcomes and activities align with three priority areas:

  • Enhancing the quality of life of Albertans by providing direct programs and services that address social issues.
  • Creating equitable access to human, social and economic resources and services for all Albertans.
  • Supporting community collaborations, involving multiple organizations to address broader human or social issues.

CIP Operating provides two levels of funding:

  • Nonprofit organizations can apply for core operating funding to a maximum of $60,000. Funding is provided on a matching basis.
  • A new Organizational Development funding component of up to $15,000 is available on a non-matching basis for organizations that meet core operating criteria.

The next deadline for applications is September 15, 2017.



Alberta's human rights project grants now accepting expressions of interest

August 31, 2017

Alberta's Human Rights Project grants are available for nonprofit organizations or public institutions to help make changes so that all Albertans have the opportunity to participate in the cultural, social, economic and political life of the province without discrimination. This grant program supports outcome-based community projects that address discrimination and barriers to equity for all Albertans, including Indigenous people, immigrants, racialized groups, religious minorities, gender and sexual minority groups, and persons with disabilities. This grant has flexibility to advance the work of nonprofit organizations and public institutions to best suit the unique needs of applicants and communities to:

  • develop or advance initiatives that remove discriminatory barriers and promote full participation;
  • build capacity for affected groups or individuals to overcome racism and discrimination;
  • create opportunities for Albertans to address the negative impacts of racism, xenophobia, Islamophobia, homophobia, and discrimination; and,
  • assist nonprofit organizations and public institutions to address the intersection of human rights with issues such as social exclusion, inequality of opportunity, discrimination, racism or other barriers that limit Albertans' ability to be full and contributing members of society.

The deadline for expressions of interest is October 2, 2017.



New Blumbergs' Receipting Kit released for 2017

August 31, 2017

Blumberg Segal LLP has just released their updated Blumbergs' Receipting Kit 2017. The Blumbergs' Receipting Kit 2017 is for Canadian registered charities and other qualified donees who wish to issue official donation receipts under the Income Tax Act (Canada), which are sometimes referred to as "tax receipts". It has a general description of how receipting should be conducted and then copies of documents and resources from the CRA and elsewhere that relate to receipting. The 217 page kit can be searched if you are looking for a particular term. It can also be downloaded if you will not have access to the internet.



L'Oréal Paris calls on public to nominate inspiring volunteers for 2018 Women of Worth Awards

August 29, 2017

L'Oréal Paris opened nominations today for its 2018 Women of Worth Awards honouring inspiring women who ignite change in their communities through exceptional volunteer work. The signature philanthropic program embodies the L'Oréal Paris belief that 'Every Woman is Worth It' by elevating and celebrating altruistic women who find beauty in giving back. The public is invited to nominate extraordinary Canadian women until October 15th at womenofworth.ca.

Following a rigorous review, the pool of applicants will be narrowed down to ten Honourees who will each be awarded a $10,000 grant for her nonprofit cause. One of these Honourees, chosen by an esteemed judging panel with input from online voting in February, will be selected as the National Honouree and awarded an additional $10,000 grant for a total of $20,000 to support her organization. All of the 2018 Honourees will receive a trip for two to Toronto on March 8, 2018 (International Women's Day) where they will be recognized at an awards ceremony hosted by L'Oréal Paris.



Having a bad job can be worse for your health than being unemployed: Study

August 29, 2017

A new study by The University of Manchester has found that people employed in low-paying or highly stressful jobs may not actually enjoy better health than those who remain unemployed. The aim of the study was to examine the association of job transition with health and stress. The researchers were particularly interested in comparing the health of those who remained unemployed with those who transitioned to poor quality work, and examining whether the health impacts of good or poor quality jobs.

The study monitored over 1000 participants aged 35-75 who were unemployed during 2009-2010, following up with them during the next few years about their self-reported health and their levels of chronic stress as indicated by their hormones and other biomarkers related to stress. There was a clear pattern of the highest levels of chronic stress for adults who moved into poor quality work, higher than those adults who remained unemployed. Adults who found a good quality job had the lowest levels of biomarkers.

Working into any type of job (whether it was a good or poor quality job) was not associated with an improvement in physical health compared to those who remained unemployed. Good quality work was associated with an improvement in mental health scores compared to remaining unemployed, but there were no differences in mental health scores between those who transitioned into poor quality work and those who remained unemployed.

In summary, researchers found evidence that formerly unemployed adults who moved into poor quality jobs had elevated risks for a range of health problems, compared to adults who remained unemployed. They found little evidence that reemployment into poor quality jobs was associated with better health and lower adverse levels of biomarkers related to chronic stress compared to remaining unemployed - instead, the evidence suggested that it was associated with higher levels of chronic stress-related biomarkers.



Trico Foundation announces 2017 Social EnterPrize recipients

August 29, 2017

Created by the Trico Charitable Foundation in 2011, the biennial Social EnterPrize celebrates and advances leadership and excellence in social entrepreneurship in Canada. Social enterprises are organizations, for-profit or not-for-profit, that use business models to solve social problems. In line with the goals of the Social EnterPrize to both advance the work of leading Canadian social enterprises and inspire and inform others, the recipients receive $100,000, a video profile, and will be the subject of an in-depth case-study undertaken by a Canadian post-secondary institution. This year's winners are Fogo Island Inn and Furniture Bank. Read more about the recipients here.



Hudson's Bay reaches goal of raising $1 million in support of The Trans Canada Trail

August 29, 2017

Hudson's Bay has announced that it has reached its goal of raising $1 million to help support the connection of The Great Trail, created by Trans Canada Trail, through its Grand Portage campaign. The $1 million raised will go directly toward helping to connect the remaining 2,200 kms of The Great Trail. The Grand Portage was an initiative designed by Hudson's Bay in celebration of Canada's 150th birthday. Canadians across the country rallied together to help Hudson's Bay reach its fundraising goal. The $1 million raised came through a variety of sources. Hudson's Bay will continue to raise funds for The Great Trail into the fall through Giving Day on September 15, 2017.



Philanthropic Foundations Canada releases report on partnerships with governments

August 24, 2017

Philanthropic Foundations Canada has released a report, Grantmakers and Governments: The Possibilities of Partnership, which explores the potential opportunities for partnering with government. It looks at how foundations have moved policy agendas forward in the last few years and includes compelling case studies demonstrating the different ways in which philanthropic funders and networks can participate in public-private partnerships. Click here to download the full report.



CRA making automated courtesy calls regarding charity information returns

August 24, 2017

The Canada Revenue Agency (CRA) has started making automated courtesy calls notifying registered charities that the due date for filing their completed information return is approaching. Every registered charity, even those that are inactive, must file a complete information return each year, no later than six months after the end of its fiscal period. A charity’s registered status may be revoked if it doesn’t file.

The automated message states that the annual return must be filed shortly, and provides information about contacting the CRA for additional details. It does not include any taxpayer information.

If you received this call and your charity has already filed its return, disregard the message.

The CRA has strong practices to protect the confidentiality of taxpayer information. When the CRA calls you, it has established procedures in place to make sure your personal information is protected. If you want to confirm the authenticity of a CRA telephone number, call the CRA by using the numbers on its Telephone numbers page.



Research finds the age of discontent at work starts at just 35

August 24, 2017

Research by Happiness Works on behalf of Robert Half UK has revealed that almost one fifth (17%) of people over the age of 55 are unhappy at work. Those in Generation X don’t fare much better with 16% of 35-54 year olds admitting they are also unhappy in their roles. This is double the number of Millennials that said the same. In stark contrast to the older generations, less than one in ten (8%) of those aged 18-34 claimed to be unhappy in their jobs.

The full report, It’s time we all work happy™: The secrets of the happiest companies and employees, looked at what influences employee happiness in the workplace and showed that older generations are more heavily affected by workplace stress. One third (34%) of those aged over 35 found their job stressful. This figure is significantly lower for 18-35 year olds where only a quarter (25%) said they suffered from stress. Complaints about work-life balance also come into play the older you are. In total, 12% of those aged 35-54 and 17% of those aged over 55 struggle to juggle work with other aspects of their life. In comparison, just one in 10 Millenials feel the same.

Overall, 68% of 35-54 year olds felt more free to be themselves at work, with more than half (55%) of this generation, saying that they were able to be creative at work. This compared to 31% of 55+ year olds and 38% of Generation X, who said they were able to be creative. As employees get older, they are also far less likely to view their colleagues as friends. In fact, 14% of those aged 35-54 years old and 15% of those aged over 55 said they don’t have good friends at work, clearly keeping their work and social lives separate. By comparison, three in five (62%) 18-34 year olds said that they had good friends at work.



Managing 'cognitive hygiene' can help employee mental health

August 22, 2017

Among employees who are attending work while experiencing a form of negative stress (i.e., distress), many are struggling to cope and as a result, it is having a negative impact on their overall mental health. Now, more than ever, organizations are seeing increasing risk levels of individuals with mental or physical health issues and/or illnesses in the workplace. A new whitepaper released today by Morneau Shepell, found that coping skills and levels of resilience were significant in predicting health outcomes and employees' engagement levels.

Why supporting employees to develop their coping skills and resiliency is good business, by Dr. Bill Howatt, Chief Research and Development Officer for Workforce Productivity at Morneau Shepell, is centred around the concept of "cognitive hygiene": the ability to effectively manage negative thinking, maintain cognitive abilities to solve problems and make good decisions without thinking negative thoughts that influence mental health.

Click here to access the full whitepaper.



$15 million gift for new Mackenzie Vaughan Hospital

August 17, 2017

Today, Mackenzie Health announced the largest single donation in its history, a $15-million joint gift from the De Gasperis and Muzzo families to help build the new Mackenzie Vaughan Hospital. The De Gasperis and Muzzo families, separately and together, have a long history of philanthropy, including many contributions to Mackenzie Health. Construction of the new hospital – a 1.2 million sq. ft., state-of-the art health care facility featuring fully integrated 'smart' technology systems and medical devices – began last fall, and is making significant progress toward the scheduled opening in 2020.



More than a third of Canadian workers know someone who was dishonest on resume

August 17, 2017

What's the truth about lying on resumes? More than one-third of Canadian workers (37%) polled by staffing firm OfficeTeam said they know someone who included false information on a resume. Job experience (66%) and duties (57%) were cited as the areas that are most frequently embellished. Forty percent of senior managers suspect candidates often stretch the truth on resumes, and 35% said their company has removed an applicant from consideration for a position after discovering he or she lied.



BC government raising minimum wage this September

August 16, 2017

The BC provincial government is making its first move toward a $15-an-hour minimum wage for British Columbia by announcing a 50-cent increase for September and renewing its commitment to a fair wages commission. Effective September 15, 2017, minimum-wage earners will see their pay increase to $11.35 per hour from $10.85 per hour, giving B.C. the third-highest minimum wage among Canada’s provinces — up from seventh position.



New Green Corps program looks to connect youth to the green economy

August 15, 2017

UNA-Canada is building on 20 years of success to launch Green Corps, which will bridge Canadian youth to meaningful employment and ignite the green economy. The program will:

  • Bridge talented un- or underemployed youth to meaningful employment through work-integrated learning and disciplined support.
  • Strategic six-month full-time placements working with government, private sector, First Nations, institutions, universities and other partner organizations;
  • Partner organizations will receive a wage subsidy to host Green Corps participants during their six-month employment;
  • Peer-to-peer knowledge and skills transfer through “Innovation Teams” consisting of Green Corps participants across Canada and UNA-Canada’s international UN interns;
  • Contribute to Canada’s commitments on climate & environment United Nations Framework Convention on Climate Change (UNFCCC) and the Sustainable Development Goals (SDGs).

Eligible employer organizations include:

  • not-for-profit organizations;
  • municipal governments, provincial and territorial governments, institutions, agencies and Crown Corporations;
  • Aboriginal organizations (including band councils, tribal councils and self-government entities);
  • for-profit organizations.

For more information on how to apply, either as a youth participant or an employer, click here.



Volunteer Alberta releases volunteer screening workbook

August 15, 2017

Volunteer Alberta has released a new resource, the Volunteer Screen Program Policies and Procedures Workbook. The workbook covers such topics as generating policy statements and screening procedures, the 10 steps for successful screening, creating effective volunteer positions and assessing risk. The workbook can be downloaded here.



Call for nominations: Celebrate Ontario's conservation leaders!

August 14, 2017

The Ontario Heritage Trust is seeking nominations for the 2017 Lieutenant Governor's Ontario Heritage Awards and Young Heritage Leaders program. The Trust's recognition programs recognize and celebrate outstanding contributions by people whose leadership, commitment and creativity made a difference to their community, region or to the province. The nomination deadline is September 30, 2017. The Lieutenant Governor's Ontario Heritage Awards applauds achievements in four categories:

  • Youth Achievement: recognizes exceptional heritage contributions by young individuals and groups, age 24 and under. The individual award includes a $2,000 post-secondary scholarship, jointly funded by Great-West Life, London Life and Canada Life.
  • Lifetime Achievement: recognizes outstanding volunteer heritage contributions by an individual over a period of 25 years or more.
  • Excellence in Conservation: recognizes individuals, groups, organizations and communities for exceptional achievements through the completion of a specific heritage conservation project.
  • Community Leadership: recognizes exemplary leadership by a community in heritage conservation and promotion.

In addition, young volunteers may be nominated through the Trust's Young Heritage Leaders program. Since 2000, hundreds of youth have been recognized for their efforts to identify, preserve, protect and promote Ontario's heritage. 



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