Decorative Side Bird


Most Canadians expect companies to support causes and make a profit

January 5, 2017

Strong cause marketing programs and not-for-profit partnerships are more necessary than ever for corporations. A recent Ipsos survey found that almost all (95%) Canadians agree that it is a good idea for companies to support causes and the vast majority believe (82%, of which 52% strongly agree) they can support causes and still make a profit. In other words, there’s no reason companies shouldn’t be supporting good causes. psos found a direct link between the perception people have of a company and cause marketing. One quarter (26%) say they would be proud to do business with a company that supports a good cause. In a similar vein, one quarter (23%) also said they are more likely to choose a company that they know supports a worthwhile cause. Canadians expect strong cause marketing programs from all industries. However, they especially think it is important in the financial services (52%) and pharma (52%) industries, followed by food and beverage (46%) and telecoms (45%).

Many Canadians claim they are socially responsible (73%) and environmentally conscious (60%) and that Canada is more giving than other countries (43%). With this mindset, the top causes that Canadians want to support in 2016 are mental health (60%), poverty (60%), children’s issues (56%) and the environment (55%). Local causes are most important overall (49%), though Millennials show a greater propensity for viewing global issues as most important (19% vs. 9% for 35+).

Half of workers in Greater Toronto and Hamilton Area have experienced a mental health issue

January 5, 2017

Original research from CivicAction, with partners CANCEA and Morneau Shepell, reveals that half of the Greater Toronto and Hamilton Area (GTHA) workforce has experienced a mental health issue, adding up to more than 1.5 million impacted people. Over the next 10 years, current mental health issues in the GTHA labour force could result in almost $17 billion in lost productivity. Research shows that people are experiencing a broad spectrum of mental health issues including anxiety, depression, bipolar, and substance use disorder. Additionally, 27% of employees report significant stress symptoms – a risk factor for mental health issues - 67% of those who report struggling with stress symptoms say it impacts their work. For those with existing mental health issues, 82% say it impacts their work. For more information and to view the full report, click here.

Xlerate Day: The first-ever Canadian conference dedicated to integrated fundraising for nonprofits and charities

December 14, 2016

Join Xlerate Day on January 26th in Ottawa, ON for a conference experience unlike the rest - the first-ever Canadian conference dedicated to integrated fundraising, marketing and campaigning for nonprofits and charities. Xlerate features 4 session tracks: Leadership, Tactical, Data and Campaigning – You can spend your time in one or float to many for a well-rounded integrated marketing educational experience. Use the code JOINUS to save $50 when you register before December 23, 2016. Click here to register today.

Working parents desire flexible hours, telecommuting options from their employers

December 14, 2016

Many Canadian companies are taking steps toward becoming more family-friendly, according to new research from staffing firm OfficeTeam. More than three in five (62%) of human resources (HR) managers interviewed said their organization has made policy changes to better accommodate working parents in the past five years. When employees were asked which family-friendly perk would have the greatest impact on their decision to join a company, the clear winner was flexible hours (69%). Sixty-seven percent of HR managers said their organization provides this option. Also popular with employees were telecommuting (20%) and maternity/paternity policies (6%).

Win a $500 CanadaHelps charity gift card with your year-end appeal

December 13, 2016

Starting today and running until December 31st at 11:59 pm, for every donation appeal received at, your charity will be entered to win a $500.00 CanadaHelps Charity Gift Card for your cause! Need inspiration for your year-end appeal? The free Tax-Time Toolkit is here to help! This free resource provides sample tax appeal messaging and eye-catching graphics, email banners, and badges. Remember, the holiday giving season doesn’t stop on December 25th! In fact, it’s between December 28th and 31st that we receive the largest number of donations through CanadaHelps. December 31st alone accounts for over 6% of annual donations made using CanadaHelps.

Ontario Trillium Foundation releases new Canadian Index of Wellbeing report

December 13, 2016

In Canada, Ontario was hit hardest by the recession in 2008, and while Gross Domestic Product in the province has recovered since then, a new series of reports released today by the Ontario Trillium Foundation, called A Profile of Wellbeing in Ontario, point out that there is room to improve, and the Foundation believes its impactful strategic investments will help. To help answer the question, "How are we really doing?", the Ontario Trillium Foundation commissioned the Canadian Index of Wellbeing to produce five detailed reports of community wellbeing for the North, West, East, and Central regions, and for the city of Toronto.

The CIW uses research to determine whether Canadians are making progress towards sustainable wellbeing in eight inter-connected domains, or categories - Health, Living Standards, Community Vitality, Environment, Leisure and Culture, Education, Time Use, and Democratic Engagement. The Ontario Regional Reports contain information about crime rates, access to physicians, greenhouse gas emissions, stress rates, and commute times. That is why OTF used the Index in the creation of their Action Areas - the areas in which OTF focuses its investments. As OTF accumulates more data, these reports in tandem with other sources will help establish the best measure for OTF's accumulated impact over the next decade.

CRA releases new guidance on relieving conditions attributable to being aged

December 12, 2016

The Canada Revenue Agency has released new guidance explaining how they interpret and apply the law as it relates to relieving conditions attributable to being aged and charitable registration. From the guidance:

According to common law, relieving conditions attributable to being aged can be charitable. The courts have determined that simply having attained a certain age is not a condition that is eligible for charitable relief. This means a stated purpose that describes the eligible beneficiary group only in terms of age would not meet the public benefit requirement and would not be charitable. Rather, a stated purpose should describe the eligible beneficiary group as including anyone who is affected by a condition attributable to being aged. Activities meet the public benefit requirement when they are shown to effectively relieve conditions attributable to being aged, and any private benefit is incidental to achieving the charitable purpose (meaning the private benefit is necessary, reasonable, and proportionate to the resulting public benefit).

For more information, and to read the full guidance, click here.

Parks Canada holiding public consultations & virtual engagement activities in January 2017

December 8, 2016

As Canada prepares to celebrate the 150th anniversary of Confederation, the Minister of Environment and Climate Change and Minister responsible for Parks Canada, Catherine McKenna, invites all Canadians to share their views on how Parks Canada should work to protect and present national parks, national historic sites and national marine conservation areas for the next 50 years.

Parks Canada will hold public consultations from January 9 to January 27, 2017 and deliver a suite of virtual engagement activities and face-to-face events, to ensure all Canadians have the opportunity to provide their input. Later this month, Parks Canada will release the State of Canada's Natural and Historic Places report to help inform discussions at the consultations. This report, which covers the period from 2011-16, offers an overview of the state of Canada's natural and cultural heritage places and provides information on progress in establishing protected areas and designating people, places and events of historic significance.

Funding available for programs offering front-line health care

December 7, 2016

Green Shield Canada (GSC) is marking the official launch of the 2017 Community Giving Program (CGP). Through the CGP, GSC provides financial support to Canadian registered charitable, nonprofit, and/or social enterprise charitable organizations that deliver front-line health care (i.e., dental, vision, prescription drugs, disease management, mental health counselling) to uninsured and underinsured populations in Canada (the homeless, the working poor, those on social assistance). The application period will close on January 30, 2017, at noon EST. Further information about the program, eligibility criteria and a link to the application process can be found here. In 2016, GSC contributed approximately $2.5M to 29 organizations supporting health care on the front lines across the country. These programs went on to help approximately 32,000 Canadians gain access to health care and social services.

Nominations open for Manitoba volunteer awards

December 7, 2016

Who are the most outstanding volunteers in Manitoba? You get to decide! Volunteer Manitoba and Manitoba Liquor & Lotteries are proud to present the 34th Annual Volunteer Awards Dinner, which recognizes individuals and groups who have made exceptional contributions to improve our communities. Volunteers have an enormous impact on the health and well-being of communities here in Manitoba and the Volunteer Awards are a way to honour those who have made a significant contribution and who represent the finest in volunteerism in our province. Individuals, youth and community groups are recognized for their outstanding achievements, their dedication to the community we share and excellence in volunteerism. There are 10 different award categories, and nominations are due by February 3, 2017.

Award program for Canada's local environmental heroes expands to include teachers

December 6, 2016

Earth Day Canada is launching this year's Hometown Heroes Award Program and is asking for nominations to help find Canada's leaders in sustainability. For the first time ever, a teacher will be recognized for the outstanding work he or she does within a school to help connect students with nature and inspire future generations of environmental stewards. The program recognizes and celebrates local leaders who foster meaningful, long-term community awareness and action to lessen our impact on the planet. The categories for 2017 include: Youth, Individual, Group, Small Business and Teacher.

Youth Hometown Heroes Award – $5,000 cash prize that can be donated to a local environmental group or cause, or be put toward post-secondary studies in the form of a scholarship.

Individual Hometown Heroes Award – $5,000 cash prize to donate to a local environmental group or cause.

Teacher Hometown Heroes Award – $5,000 cash prize to support a teacher's environmental work at school.

Group Hometown Heroes Award – $5,000 cash prize to support the group's work.

Small Business Hometown Heroes Award – $5,000 cash prize that must be used by the business to make an operational change that results in the business lessening their environmental impact, and permission from Earth Day Canada to use the award and EDC logo for one year to help market and promote the business and/or an approved product.

The Hometown Heroes Award winners will be celebrated by Earth Day Canada and its partners at an awards ceremony in Toronto. The nomination deadline is February 28, 2017.

Tree Canada to support 150 community greening initiatives nationwide

December 6, 2016

Proud to be a part of Canada 150, the Government of Canada's celebration of our country's 150th anniversary of Confederation, Tree Canada today announced an exciting, new initiative, Tree to Our Nature, that will support 150 community greening projects across the country. Starting today, municipalities, community organizations, groups, schools and associations nationwide can apply to have a planting event held in their area. By sponsoring Tree Canada directly, businesses can also become involved by providing funding and volunteer labour to increase the scope of the projects. Here's how to get involved:

Community Organizations, Groups, Schools, and Associations: Connect with your local municipality to identify a local park, recreation area, or school ground in need, and apply for funding through the Tree to Our Nature, Canada 150 Legacy Program.

Canadian Corporations and Businesses: Commemorate Canada's 150th anniversary by partnering with local community groups to increase funding, and supply volunteer labour.

Individuals: Encourage your local municipality to apply, and attend legacy events to help plant trees and celebrate Canadian culture.

The deadline for submissions is February 17, 2017.

Canadian employees look to snacks to get them through their afternoon crash

December 6, 2016

From wanting to take a nap under their desks to going for a walk, there are many things Canadians wish they could do to get them through the afternoon crash. The average time Canadians experience the afternoon crash is 2:30 p.m. according to a recent survey conducted by Vector Poll™. The survey found that of the 85% of Canadians who experience an afternoon crash, it happens at least once a week and 53% of respondents stated they feel tired, sluggish and craving a treat during this time. The afternoon crash is a real concern for many people, with many respondents feeling sleepy (62%), having low energy (59%) and being less productive (44%) along with irritability and being stressed. To combat these feelings in an ideal world, most people would take a nap (57%) but more realistically, 30% choose to have a snack. Of those that say they would reach for a snack, 70% said the benefit is to feel more energetic. Satisfying hunger or cravings (55%) and having something to hold them over (62%) were also strong motivations.

85% of Canadians believe holiday season is about helping those in need

December 6, 2016

Eighty-five percent of Canadians believe that the holiday season is about helping those in need. According to a new Ipsos survey, despite a profound skepticism about the current state of the world, Canadians are looking to spread the spirit of giving back this holiday season. Everyone might like to receive a gift now and then, but when purchasing holiday gifts, three in four Canadians say that many of the people they buy for don't actually need anything. Moreover, 23% say they usually end up throwing out some of the holidays gifts they receive every year. Eighty-one percent of people surveyed believe that Canadians are forgetting the true meaning of the holiday season. One third of Canadians say that if they could help address a global issue, it would be child poverty.

CharityVillage partners with TalentEgg to provide even wider reach for volunteer opportunities

November 30, 2016

For more than a decade, Canadian youth have volunteered more than any other age group! The 2013 General Social Survey - Giving, Volunteering and Participating found that 53% of Canadians aged 15-24 are involved in volunteering. This puts youth well above the national average of 44%. To do our part to continue to encourage young people to give back to their communities through volunteering, CharityVillage has partnered on a new initiative with, Canada’s most popular job site and online career resource for students and recent graduates. Going forward, any volunteer opportunities posted on CharityVillage that are designated as appropriate for students will also be cross posted on the website, ensuring an even wider reach for your volunteer postings!

Federal workplace survey seeks insights to inspire positive change

November 30, 2016

What are the top barriers and issues affecting the health and safety of workplaces in Canada, and what can we do about them? The Canadian Centre for Occupational Health and Safety (CCOHS) is inviting workers and employers to take part in an online survey that continues the conversation sparked at CCOHS’ Forum 2016: The Changing World of Work, held earlier this year. CCOHS’ Forum 2016 brought together subject experts, workers, employers and governments from across the country and beyond, to explore the challenges arising from shifting demographics, climate change, mental health, workplace culture, emotional intelligence, and more. Now CCOHS is inviting the public to take part in the survey and add their voices and perspectives on what they experience in their own workplaces. The results of the survey will be consolidated into a report that shares and compares the feedback from the Forum, and will be available in early 2017. It is hoped that the insights shared in the report will inspire positive change in the workplace. The survey will remain open until December 30, 2016 and can be accessed from the CCOHS website.

Organizations are failing to integrate Millennials into their workplaces: HRPA report

November 30, 2016

Millennials are now the largest generation in the Canadian workforce, yet only 10% of companies have done anything to integrate Millennial employees with their other co-workers, according to a new report released today by the Human Resources Professionals Association (HRPA). This is despite the fact that more than half of HRPA members surveyed indicated their companies have experienced tensions between Millennials and other age groups of workers because of perceived differences in values or work habits. Millennials have different views than other generations on the importance of work-life balance, how they want to communicate and the kind of information they need. These differences can cause tensions in the workplace, according to the report.

One path to promoting such workforce integration is through structured as well as informal mentorship programs. Despite this, over 60% of HRPA members surveyed stated that their companies did not have a mentorship program – and those that did were typically informal and open to all employees, rather than focused on integrating Millennials. There is hope, however, since of the 10% of HRPA Members whose companies have taken steps to integrate their Millennial employees, almost 95% indicated it helped improve integration through initiatives like reverse mentoring and generational training for managers.

Enter to win 10,000 Aeroplan miles and Aeroplan will donate 10,000 more to charity

November 29, 2016

Aeroplan’s much-beloved Member Donation program (formerly Beyond Miles) is turning the big 1-0! To celebrate this significant milestone, SEE Change has teamed up with Aeroplan for a special 10 for 10-year-anniversary giveaway just in time for the holidays. To enter the contest, simply send us a tweet (@SEEChangemag) or email ( between November 28 and December 20 with the name of one Aeroplan charity partner to whom you’d like to donate 10,000 Aeroplan Miles. SeeChange will draw the winning name on December 21st. If chosen, you’ll be helping a highly respected Canadian organization receive much-needed support, an especially important gift during the holidays. In return for your help, you’ll automatically win 10,000 Aeroplan Miles too. Talk about a win-win!

GivingTuesday growing faster than Black Friday and Cyber Monday combined

November 29, 2016

Reaffirming the holidays are indeed a time for giving, statistics show that GivingTuesday is growing faster in Canada than Black Friday and Cyber Monday combined. While sales numbers for the annual shopping holidays jumped 37% and 65% respectively from 2012 to 2015, the value of donations on GivingTuesday grew by 302% over the same time period, according to figures released by CanadaHelps. The impact of GivingTuesday goes well beyond charitable donations, inspiring generosity in all its forms. An interactive map of GivingTuesday partners shows participation in every province and territory. This year, many local groups are rallying from coast to coast in cities like Halifax, Ottawa, Mississauga, Waterloo, Calgary, Kelowna and Victoria to plan city-wide GivingTuesday celebrations.

Funding available to help communities at risk protect themselves from hate-motivated crimes

November 28, 2016

To help reduce hate-motivated crimes in Canadian communities, Public Safety Canada will open calls for proposals for a renewed Communities at Risk: Security Infrastructure Program (SIP) on December 1st. While the program has been in place for a number of years, improvements announced today represents a renewed commitment to make the program more responsive to the needs of communities at risk for hate-motivated crimes. A wider range of costs will now be considered eligible, allowing communities to implement security measures both inside and outside of their facilities, and all not-for-profit organizations linked to a community at risk can apply, not just those who have been victimized. Changes ensure that funding decisions are provided to applicants within four months of the close of each call; and include a more efficient application process. Interested organizations representing places of worship, provincially and territorially recognized schools, and community centers can apply through Public Safety Canada's Web site, to obtain the application kit and related information. Public Safety Canada will also reach out to eligible communities to ensure those who need this support are aware of the program and its applications process. The deadline for this round of applications in January 31, 2017.

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