What causes you to open that envelope from a charity? What is going through your mind as you decide to read on? Or make a donation? Wouldn’t it be great if you could unlock some of the secrets that influence your donors behaviours as they think about giving to your organization?
Today’s podcast guest is John Lepp and he is going to be sharing how you can use design to influence your fundraising outcomes – ie: raise more money! But good design isn’t what we like, it’s what works. So through away your personal preferences and grab a pen and paper to discover what design can do to help you raise more money.
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Resources from this Episode
- The Good Partnership
- John’s blog
- Follow and talk to John on Twitter @JohnLepp
- The Handbook of Direct Mail (You can ask John for a copy!)
The Small Nonprofit is produced by Eloisa Jane Mariano